Gender differences in participant motivation in Master's football athletes participating in World Masters Games

Tim Heazlewood, Joseph Walsh, Mik Climstein

    Research output: Contribution to conferenceAbstract


    Introduction: Participant motivation evaluates factors that enhance motivation to participate in sport as health orientation, weight concern and personal goal achievement. Some research was conducted on international participant motivation factors based on different international level cohorts and gender comparisons for football athletes. This information is valuable when marketing sports to potential athletes. Aim of the research was to assess if trends in participant motivation displayed in previously is replicated in masters football athletes competing in 2009 World Masters Games (WMG).

    Methods: Human ethics for research was approved. The participants consisted of 207 males (age= 50.2 ± 6.7 years; height=177.7 ± 7.0 cm; weight=8 2.5 ± 11.3 kg) and 282 females (age=45.6 ± 6.1 years; height= 164.4 ± 9.5 cm ; weight= 65.5 ± 10.6 kg) who completed Motivations of Marathoners Scale (MOMS) with a 7-point Likert scale response to each item. The MOMS instrument has been used extensively with masters athletes across many masters sports competing at an international level and provides a very good understanding of how nine different generalizable participant motivation factors influence sports participation. The range was 1= least important to 7= most important reason via Limesurveytm interactive survey system. The MOMS instrument focused on nine participant motivation factors related to health orientation, weight concern, personal goal achievement, competition, recognition, affiliation, psychological coping, life meaning and self-esteem. Descriptive statistics were analysed to assess gender group differences and level of importance of each participant motivation factors with gender and independent t-tests to evaluate if statistical differences exist between genders on each of the nine factors of participant motivation.

    Results and discussion: The results indicated affiliation was a slightly and significantly more important participant motivation factor for females than males (males=4.67; females=5.0; p=.005) and highest motivating factor forboth genders. All other factors were not significantly different between genders, however the order of importance for these factors based on pooled data were health orientation (4.85), goal achievement (4.56), weight concern (3.91), self-esteem, 3.85), competition (3.55), life meaning (3.02), recognition (2.72) and psychological coping (2.72). The order of important indicates affiliation, health orientation, and goal achievement are the mostimportant factors for participant motivation; weight concern, self-esteem, competition of moderate importance; and life meaning, recognition and psychological coping of low importance.

    Conclusions: This information can be utilised to market football as a sport with this masters age group, where marketing would focus on those participant motivation factors recognised as important for both genders.
    Original languageEnglish
    Number of pages1
    Publication statusPublished - 2019
    EventWorld Congress on Science & Football - Melbourne Convention and Exhibition Centre, Melbourne, Australia
    Duration: 4 Jun 20197 Jun 2019
    Conference number: 9th


    ConferenceWorld Congress on Science & Football
    Internet address


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