Abstract
Purpose: This paper aims to identify the key barriers preventing the consumer purchase of eco-friendly products in developing countries and later suggests intervention strategies to mitigate such barriers.
Design/methodology/approach: This paper presents the authors’ viewpoint on strategies aimed at promoting green purchases.
Findings: Key barriers to purchasing green products include their high price, scarce product availability, low level of credibility of eco-labels, and inadequate information. Mitigating these obstacles requires effective government leadership, social initiatives, and marketing strategies, some of which are discussed in this paper.
Originality/value: This paper would be of interest to key stakeholders including policymakers, marketers, and social-environmental organizations in the development of more effective green strategies.
Original language | English |
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Pages (from-to) | 4-6 |
Number of pages | 3 |
Journal | Strategic Direction |
Volume | 33 |
Issue number | 8 |
DOIs | |
Publication status | Published - 14 Aug 2017 |
Externally published | Yes |