Health apps: Broccoli of the phone app world?

Stephan Dahl, Lynne Eagle, David Low

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedings


Analysis of mobile phone app use, unlike other digital media such as Facebook, remains almost totally un-researched, although smartphone penetration is high in most developed countries: 65% in Australia, 62% in the UK - higher than the USA at 56% with all three countries expected to achieve approximately 80% penetration by 2017 (Google/Ipsos Media CT, 2013).
Original languageEnglish
Title of host publicationInternational Social Marketing Conference 2016
Subtitle of host publicationSocietal Wellbeing
EditorsNadia Zainuddin, Megan Edgar
Place of PublicationNSW
PublisherUniversity of Wollongong
Number of pages4
ISBN (Print)978-1-74128-265-8
Publication statusPublished - Sept 2016
Externally publishedYes
Event2016 International Social Marketing Conference (ISAC): societal wellbeing - Wollongong, NSW, Australia
Duration: 26 Sept 201627 Sept 2016


Conference2016 International Social Marketing Conference (ISAC)
CityWollongong, NSW

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