Health apps: broccoli of the phone app world?

Stephan Dahl, Lynne Eagle, David Low

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedings

Abstract

Analysis of mobile phone app use, unlike other digital media such as Facebook, remains almost totally un-researched, although smartphone penetration is high in most developed countries: 65% in Australia, 62% in the UK - higher than the USA at 56% with all three countries expected to achieve approximately 80% penetration by 2017 (Google/Ipsos Media CT, 2013).
Original languageEnglish
Title of host publicationInternational Social Marketing Conference 2016
Subtitle of host publicationSocietal Wellbeing
EditorsNadia Zainuddin, Megan Edgar
Place of PublicationNSW
PublisherUniversity of Wollongong
Pages29-32
Number of pages4
ISBN (Print)978-1-74128-265-8
Publication statusPublished - Sep 2016
Externally publishedYes
Event2016 International Social Marketing Conference (ISAC): societal wellbeing - Wollongong, NSW, Australia
Duration: 26 Sep 201627 Sep 2016

Conference

Conference2016 International Social Marketing Conference (ISAC)
CountryAustralia
CityWollongong, NSW
Period26/09/1627/09/16

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  • Cite this

    Dahl, S., Eagle, L., & Low, D. (2016). Health apps: broccoli of the phone app world? In N. Zainuddin, & M. Edgar (Eds.), International Social Marketing Conference 2016: Societal Wellbeing (pp. 29-32). University of Wollongong.