Health apps: Broccoli of the phone app world?

Stephan Dahl; Lynne Eagle; David Low

Health apps: Broccoli of the phone app world?

Stephan Dahl, Lynne Eagle, David Low

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings

Abstract

Analysis of mobile phone app use, unlike other digital media such as Facebook, remains almost totally un-researched, although smartphone penetration is high in most developed countries: 65% in Australia, 62% in the UK - higher than the USA at 56% with all three countries expected to achieve approximately 80% penetration by 2017 (Google/Ipsos Media CT, 2013).

Original language	English
Title of host publication	International Social Marketing Conference 2016
Subtitle of host publication	Societal Wellbeing
Editors	Nadia Zainuddin, Megan Edgar
Place of Publication	NSW
Publisher	University of Wollongong
Pages	29-32
Number of pages	4
ISBN (Print)	978-1-74128-265-8
Publication status	Published - Sept 2016
Externally published	Yes
Event	2016 International Social Marketing Conference (ISAC): societal wellbeing - Wollongong, NSW, Australia Duration: 26 Sept 2016 → 27 Sept 2016

Conference

Conference	2016 International Social Marketing Conference (ISAC)
Country/Territory	Australia
City	Wollongong, NSW
Period	26/09/16 → 27/09/16

Access to Document

http://www.ismconference.com.au/Past_Conferences

Cite this

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title = "Health apps: Broccoli of the phone app world?",

abstract = "Analysis of mobile phone app use, unlike other digital media such as Facebook, remains almost totally un-researched, although smartphone penetration is high in most developed countries: 65% in Australia, 62% in the UK - higher than the USA at 56% with all three countries expected to achieve approximately 80% penetration by 2017 (Google/Ipsos Media CT, 2013).",

keywords = "health apps, smartphone, digital media, health",

author = "Stephan Dahl and Lynne Eagle and David Low",

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language = "English",

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editor = "Nadia Zainuddin and Megan Edgar",

booktitle = "International Social Marketing Conference 2016",

publisher = "University of Wollongong",

address = "Australia",

note = "2016 International Social Marketing Conference (ISAC) : societal wellbeing ; Conference date: 26-09-2016 Through 27-09-2016",

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T2 - 2016 International Social Marketing Conference (ISAC)

AU - Dahl, Stephan

AU - Eagle, Lynne

AU - Low, David

PY - 2016/9

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N2 - Analysis of mobile phone app use, unlike other digital media such as Facebook, remains almost totally un-researched, although smartphone penetration is high in most developed countries: 65% in Australia, 62% in the UK - higher than the USA at 56% with all three countries expected to achieve approximately 80% penetration by 2017 (Google/Ipsos Media CT, 2013).

AB - Analysis of mobile phone app use, unlike other digital media such as Facebook, remains almost totally un-researched, although smartphone penetration is high in most developed countries: 65% in Australia, 62% in the UK - higher than the USA at 56% with all three countries expected to achieve approximately 80% penetration by 2017 (Google/Ipsos Media CT, 2013).

KW - health apps

KW - smartphone

KW - digital media

KW - health

UR - https://researchonline.jcu.edu.au/48025/

M3 - Conference Paper published in Proceedings

SN - 978-1-74128-265-8

SP - 29

EP - 32

BT - International Social Marketing Conference 2016

A2 - Zainuddin, Nadia

A2 - Edgar, Megan

PB - University of Wollongong

CY - NSW

Y2 - 26 September 2016 through 27 September 2016

ER -

Health apps: Broccoli of the phone app world?

Abstract

Conference

Access to Document

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Cite this