Health Literacy for Muslim Consumers: A strategic demarketing approach

Muhammad Haq, Anita Medhekar, Tabassum Ferdous

    Research output: Contribution to journalArticlepeer-review


    Health literacy for self management of health has become a critical issue for the producers of goods, consumers and health service providers In today's world. Th health literacy is also affecting life-styles of Muslims around the world that are remarkably growing in numbers and market Influence. A demarcating approach towards Muslim consumers Is needed to promote the importance of health literacy. This conceptual paper present strategies to apply demarketing to promote health literacy for self-management of health-care strategies among Muslims. The demarketlng of unhealthy practices as part of the health literacy i illustrated here to educate Muslims about living a healthy lifestyle. This lifestyle stresses upon the prevention of obesity, diabetes, high bold pressure, cancer, sexually transmitted diseases (STD) and other preventable diseases. The demarketing strategies for self management of health-care among Muslims are designed on the promotion of a healthy lifestyle based upon a combination of medical and Islamic health perspectives. This unique paper focuses on the critical precautions t be marketed by applying selective demarketing aims to Muslim consumers In the context of the four elements of the marketing mix: product, price, place and promotion. The major objective of this study Is to meet Muslim demarketing aims in terms of restricting demand and consumption of products which are harmful for health.
    Original languageEnglish
    Pages (from-to)54-66
    Number of pages13
    JournalJournal of Global Intelligence & Policy
    Issue number4
    Publication statusPublished - 2011


    Dive into the research topics of 'Health Literacy for Muslim Consumers: A strategic demarketing approach'. Together they form a unique fingerprint.

    Cite this