How Best to Communicate Intangible Resources on Websites to Inform Corporate-Growth Reputation of Small Entrepreneurial Businesses

Research output: Contribution to journalArticle

Abstract

Identifying disclosure communication signals as narrative, visual, and numerical, and measuring them using two methods, this study investigates how best the intangible resources can be used to communicate future-period corporate-growth reputation, measured as future sales growth, of the fastest growing small companies in Australia over a continuous three-year period. Using insights from resource-based theory and signaling theories, and generating data using content analysis from 276 companies, this study finds that communication signals when combined rather than in isolation are predictors of future-period corporate-growth reputation. The study provides additional support for current-period corporate-growth reputation mediating intangible resource signals in predicting future-period corporate-growth reputation.

Original languageEnglish
Pages (from-to)738-756
Number of pages19
JournalJournal of Small Business Management
Volume57
Issue number3
Early online date24 Feb 2017
DOIs
Publication statusPublished - Jul 2019
Externally publishedYes

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