How Social are we in the NT? An exploratory study of the use of Social Media in the Northern Territory

This paper provides an analysis of the use of social media in the Northern Territory of Australia. The data was collected through an on line Territory wide survey of 419 self-identified social media users and five focus groups. An analysis of the respondent’s demographic characteristics and social media behaviour determined there were significant age and gender differences in social media usage. Statistically significant results were found for the frequency of applications accessed; the purpose of social media use; the manner of social media use and: attitudes and behavior towards social media use.