Idea generation leveraged from value co-creation process enhances new service development performance

Seyedeh Khadijeh Taghizadeh, Syed Abidur Rahman, Malliga Marimuthu

    Research output: Contribution to journalArticle

    Fingerprint Dive into the research topics of 'Idea generation leveraged from value co-creation process enhances new service development performance'. Together they form a unique fingerprint.

    Business & Economics