| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 13th IMP Conference, Lyon France, September 4-6, 1997 |
| Place of Publication | Lyon France |
| Publication status | Published - 1997 |
“Inauthenticity in Relationship Marketing: A Case of Organisation- Consumer Interaction
Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review