Integrating social media as cooperative learning tool in higher education classrooms: An empirical study

Recently, Social Media (SM)’s adoption as educational instruments in Higher Education (HE) has been gaining popularity among researchers and practitioners. Nonetheless it has been adopted to support various learning approaches such as Cooperative Learning (CL). Despite the growing research in this field, few studies have proposed a comprehensive SM integration framework as well as empirical studies to evaluate its effectiveness. This paper examines how SM is being used as a pedagogical tool in HE and identifies major factors that drives SM's inclusion in HE classrooms. In addition, the paper investigates the effectiveness of a previously proposed integration framework which was developed to promote CL using a popular SM platform, LinkedIn. A survey was administered to collect data from students in different subjects at a university in Australia. Structural Equation Modelling (SEM) was adopted for data analysis using IBM's SPSS26 and AMOS26. One of the notable results of this study is the significant positive relation found between the use of the adopted integration framework and CL, SM challenges’ mitigation, students’ intention to use SM and their learning process. The findings of this study have important implications for practice and pave the way for future empirical studies.