Investigating the exploitation of web 2.0 for knowledge management in the Greek tourism industry

An utilisation-importance analysis

Marianna Sigala, Kalotina Chalkiti

    Research output: Contribution to journalArticleResearchpeer-review

    Abstract

    The paper investigates the role of Information and Communication Technologies (ICT) and specifically of the web 2.0 in supporting knowledge management (KM) processes. A literature review analyses how the web 2.0 transforms the implementation of KM by supporting conversational and collaborative KM processes that in turn divert KM from a technology-centric to a people-centric approach. The discussion also reveals how different ways of exploiting web 2.0 reflect different levels of technology supported KM practices. The study also investigated the type and the level of web 2.0 exploitation for KM purposes in the Greek tourism industry by collecting empirical data from tourism professionals. The data was analysed by performing an utilisation-importance analysis that compared data measuring the actual utilisation of web 2.0 with the perceived utilisation importance of web 2.0 for KM purposes. The analysis identified several gaps and opportunities in relation to web 2.0 exploitation for KM purposes. The paper concludes by providing practical and theoretical implications for enhancing the exploitation of web 2.0 for KM purposes.
    Original languageEnglish
    Pages (from-to)800-812
    Number of pages13
    JournalComputers in Human Behavior
    Volume30
    DOIs
    Publication statusPublished - Jan 2014

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    Social Media
    Knowledge Management
    Knowledge management
    Industry
    Technology
    Web 2.0
    Exploitation
    Tourism

    Cite this

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    title = "Investigating the exploitation of web 2.0 for knowledge management in the Greek tourism industry: An utilisation-importance analysis",
    abstract = "The paper investigates the role of Information and Communication Technologies (ICT) and specifically of the web 2.0 in supporting knowledge management (KM) processes. A literature review analyses how the web 2.0 transforms the implementation of KM by supporting conversational and collaborative KM processes that in turn divert KM from a technology-centric to a people-centric approach. The discussion also reveals how different ways of exploiting web 2.0 reflect different levels of technology supported KM practices. The study also investigated the type and the level of web 2.0 exploitation for KM purposes in the Greek tourism industry by collecting empirical data from tourism professionals. The data was analysed by performing an utilisation-importance analysis that compared data measuring the actual utilisation of web 2.0 with the perceived utilisation importance of web 2.0 for KM purposes. The analysis identified several gaps and opportunities in relation to web 2.0 exploitation for KM purposes. The paper concludes by providing practical and theoretical implications for enhancing the exploitation of web 2.0 for KM purposes.",
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    Investigating the exploitation of web 2.0 for knowledge management in the Greek tourism industry : An utilisation-importance analysis. / Sigala, Marianna; Chalkiti, Kalotina.

    In: Computers in Human Behavior, Vol. 30, 01.2014, p. 800-812.

    Research output: Contribution to journalArticleResearchpeer-review

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    KW - Literature reviews

    KW - Social media

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    KW - Tourism

    KW - Tourism industry

    KW - Web 2.0

    KW - Information technology

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