It's all in the design: How IKEA makes you buy with clever store design

Steven Greenland, Bernadette van Lunenburg

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

[No abstract available]
Original languageEnglish
Title of host publicationStrategic Communication
Subtitle of host publicationCases in Marketing, Public Relations, Advertising and Media
EditorsSteven Greenland, Rob Gill, Chris Galloway, Jason Bainbridge
Place of PublicationFrenchs Forest, NSW
PublisherPearson Australia Group
Chapter3
Pages26-39
Number of pages14
ISBN (Print)9781442555495
Publication statusPublished - 2012
Externally publishedYes

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Cite this

Greenland, S., & van Lunenburg, B. (2012). It's all in the design: How IKEA makes you buy with clever store design. In S. Greenland, R. Gill, C. Galloway, & J. Bainbridge (Eds.), Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media (pp. 26-39). Pearson Australia Group.