Abstract
[No abstract available]
Original language | English |
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Title of host publication | Strategic Communication |
Subtitle of host publication | Cases in Marketing, Public Relations, Advertising and Media |
Editors | Steven Greenland, Rob Gill, Chris Galloway, Jason Bainbridge |
Place of Publication | Frenchs Forest, NSW |
Publisher | Pearson Australia Group |
Chapter | 3 |
Pages | 26-39 |
Number of pages | 14 |
ISBN (Print) | 9781442555495 |
Publication status | Published - 2012 |
Externally published | Yes |