It's all in the design: How IKEA makes you buy with clever store design

Steven Greenland; Bernadette van Lunenburg

It's all in the design: How IKEA makes you buy with clever store design

Steven Greenland, Bernadette van Lunenburg

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

[No abstract available]

Original language	English
Title of host publication	Strategic Communication
Subtitle of host publication	Cases in Marketing, Public Relations, Advertising and Media
Editors	Steven Greenland, Rob Gill, Chris Galloway, Jason Bainbridge
Place of Publication	Frenchs Forest, NSW
Publisher	Pearson Australia Group
Chapter	3
Pages	26-39
Number of pages	14
ISBN (Print)	9781442555495
Publication status	Published - 2012
Externally published	Yes

Access to Document

https://www.pearson.com.au/products/Greenland/Greenland-Steven-et-al/Strategic-Communication-Cases-in-Marketing-Public-Relations-Advertising-and-Media/9781442555495?R=9781442555495

Cite this

Greenland, S., & van Lunenburg, B. (2012). It's all in the design: How IKEA makes you buy with clever store design. In S. Greenland, R. Gill, C. Galloway, & J. Bainbridge (Eds.), Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media (pp. 26-39). Pearson Australia Group. https://www.pearson.com.au/products/Greenland/Greenland-Steven-et-al/Strategic-Communication-Cases-in-Marketing-Public-Relations-Advertising-and-Media/9781442555495?R=9781442555495

@inbook{a4210ee98b5f4878822a83ed302f6092,

title = "It's all in the design: How IKEA makes you buy with clever store design",

abstract = "[No abstract available]",

author = "Steven Greenland and {van Lunenburg}, Bernadette",

year = "2012",

language = "English",

isbn = "9781442555495",

pages = "26--39",

editor = "Steven Greenland and Rob Gill and Galloway, {Chris } and Jason Bainbridge",

booktitle = "Strategic Communication",

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}

Greenland, S & van Lunenburg, B 2012, It's all in the design: How IKEA makes you buy with clever store design. in S Greenland, R Gill, C Galloway & J Bainbridge (eds), Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media. Pearson Australia Group, Frenchs Forest, NSW , pp. 26-39. <https://www.pearson.com.au/products/Greenland/Greenland-Steven-et-al/Strategic-Communication-Cases-in-Marketing-Public-Relations-Advertising-and-Media/9781442555495?R=9781442555495>

It's all in the design : How IKEA makes you buy with clever store design. / Greenland, Steven; van Lunenburg, Bernadette.

Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media. ed. / Steven Greenland; Rob Gill; Chris Galloway; Jason Bainbridge. Frenchs Forest, NSW : Pearson Australia Group, 2012. p. 26-39.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - It's all in the design

T2 - How IKEA makes you buy with clever store design

AU - Greenland, Steven

AU - van Lunenburg, Bernadette

PY - 2012

Y1 - 2012

N2 - [No abstract available]

AB - [No abstract available]

M3 - Chapter

SN - 9781442555495

SP - 26

EP - 39

BT - Strategic Communication

A2 - Greenland, Steven

A2 - Gill, Rob

A2 - Galloway, Chris

A2 - Bainbridge, Jason

PB - Pearson Australia Group

CY - Frenchs Forest, NSW

ER -