Abstract
Purpose: This case aims to illustrate the hurdles that a young venture might experience in the early stages of its life cycle and showcase how managers must use ingenuity to climb over obstacles.
Design/methodology/approach: The case is based on interviews with the founders and additional secondary data.
Findings: RepositBox, a Canadian-based provider of credentials verification solutions, is a new venture coping with the challenges posed by the introduction of its innovative new product to the marketplace.
Originality/value: The case is suitable for use in undergraduate or graduate courses in new venture creation, entrepreneurial marketing and launching a technology-based enterprise.
Design/methodology/approach: The case is based on interviews with the founders and additional secondary data.
Findings: RepositBox, a Canadian-based provider of credentials verification solutions, is a new venture coping with the challenges posed by the introduction of its innovative new product to the marketplace.
Originality/value: The case is suitable for use in undergraduate or graduate courses in new venture creation, entrepreneurial marketing and launching a technology-based enterprise.
Original language | English |
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Pages (from-to) | 2-13 |
Number of pages | 12 |
Journal | Journal of Research in Marketing and Entrepreneurship |
Volume | 18 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2016 |
Externally published | Yes |