It’s uphill all the way to the top, regardless of mountain size: RepositBox’s search for a suitable path to go to market

Prescott Ensign, N Robinson

Research output: Contribution to journalArticle

Abstract

Purpose: This case aims to illustrate the hurdles that a young venture might experience in the early stages of its life cycle and showcase how managers must use ingenuity to climb over obstacles.

Design/methodology/approach: The case is based on interviews with the founders and additional secondary data.

Findings: RepositBox, a Canadian-based provider of credentials verification solutions, is a new venture coping with the challenges posed by the introduction of its innovative new product to the marketplace.
Originality/value: The case is suitable for use in undergraduate or graduate courses in new venture creation, entrepreneurial marketing and launching a technology-based enterprise.
Original languageEnglish
Pages (from-to)2-13
Number of pages12
JournalJournal of Research in Marketing and Entrepreneurship
Volume18
Issue number1
DOIs
Publication statusPublished - 2016
Externally publishedYes

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