Abstract
Purpose: This case aims to illustrate the hurdles that a young venture might experience in the early stages of its life cycle and showcase how managers must use ingenuity to climb over obstacles.
Design/methodology/approach: The case is based on interviews with the founders and additional secondary data.
Findings: RepositBox, a Canadian-based provider of credentials verification solutions, is a new venture coping with the challenges posed by the introduction of its innovative new product to the marketplace.
Originality/value: The case is suitable for use in undergraduate or graduate courses in new venture creation, entrepreneurial marketing and launching a technology-based enterprise.
Design/methodology/approach: The case is based on interviews with the founders and additional secondary data.
Findings: RepositBox, a Canadian-based provider of credentials verification solutions, is a new venture coping with the challenges posed by the introduction of its innovative new product to the marketplace.
Originality/value: The case is suitable for use in undergraduate or graduate courses in new venture creation, entrepreneurial marketing and launching a technology-based enterprise.
| Original language | English |
|---|---|
| Pages (from-to) | 2-13 |
| Number of pages | 12 |
| Journal | Journal of Research in Marketing and Entrepreneurship |
| Volume | 18 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2016 |
| Externally published | Yes |