While vaccines have reduced the occurrence of many diseases, concerns are growing regarding the percentage of people who regard vaccines as unnecessary or unsafe. Using the examples of the measles, mumps and rubella (MMR) and human papilloma virus (HPV) vaccines, we examine the factors that may inhibit vaccine uptake and discuss strategies that may improve acceptance and thus uptake of recommended vaccines across a range of population sectors. Directions for research that would provide a more detailed understanding of the complex range of influences on vaccine decisions and their relative importance conclude the paper.
|Publication status||Published - 1 Jul 2017|
|Event||Academy of Marketing Conference 2017: Freedom Through Marketing: looking back, going forward - Hull, United Kingdom|
Duration: 3 Jul 2017 → 6 Jul 2017
|Conference||Academy of Marketing Conference 2017: Freedom Through Marketing|
|Period||3/07/17 → 6/07/17|
Eagle, L., Dahl, S., & Low, D. (2017). Just a little prick? Or a stab in the back? Vaccine uptake explored. Paper presented at Academy of Marketing Conference 2017: Freedom Through Marketing, Hull, United Kingdom.