Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market

Philip Bretherton, A DOBELE, P HYLAND

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedings

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference
    Place of PublicationDublin, Ireland
    PublisherFaculty of Business
    Pages-
    Number of pages12
    Publication statusPublished - 2005
    EventAcademy of Marketing Conference: Academy of Marketing Conference: Marketing: Building Business, Shaping Society - Dublin, Ireland
    Duration: 5 Jul 20057 Jul 2005

    Conference

    ConferenceAcademy of Marketing Conference: Academy of Marketing Conference: Marketing: Building Business, Shaping Society
    Period5/07/057/07/05

    Cite this

    Bretherton, P., DOBELE, A., & HYLAND, P. (2005). Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market. In Proceedings of the Academy of Marketing Conference (pp. -). Faculty of Business.