Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market

Philip Bretherton; A DOBELE; P HYLAND

Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market

Philip Bretherton, A DOBELE, P HYLAND

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference
Place of Publication	Dublin, Ireland
Publisher	Faculty of Business
Pages	-
Number of pages	12
Publication status	Published - 2005
Event	Academy of Marketing Conference: Academy of Marketing Conference: Marketing: Building Business, Shaping Society - Dublin, Ireland Duration: 5 Jul 2005 → 7 Jul 2005

Conference

Conference	Academy of Marketing Conference: Academy of Marketing Conference: Marketing: Building Business, Shaping Society
Period	5/07/05 → 7/07/05

Cite this

@inproceedings{9f2be524095d4785851241efbcbd1528,

title = "Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market",

author = "Philip Bretherton and A DOBELE and P HYLAND",

year = "2005",

language = "English",

pages = "--",

booktitle = "Proceedings of the Academy of Marketing Conference",

publisher = "Faculty of Business",

note = "Academy of Marketing Conference: Academy of Marketing Conference: Marketing: Building Business, Shaping Society ; Conference date: 05-07-2005 Through 07-07-2005",

}

TY - GEN

T1 - Just Txt Me

T2 - Academy of Marketing Conference: Academy of Marketing Conference: Marketing: Building Business, Shaping Society

AU - Bretherton, Philip

AU - DOBELE, A

AU - HYLAND, P

PY - 2005

Y1 - 2005

M3 - Conference Paper published in Proceedings

SP - -

BT - Proceedings of the Academy of Marketing Conference

PB - Faculty of Business

CY - Dublin, Ireland

Y2 - 5 July 2005 through 7 July 2005

ER -