| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Academy of Marketing Conference |
| Place of Publication | Dublin, Ireland |
| Publisher | Faculty of Business |
| Pages | - |
| Number of pages | 12 |
| Publication status | Published - 2005 |
| Event | Academy of Marketing Conference: Academy of Marketing Conference: Marketing: Building Business, Shaping Society - Dublin, Ireland Duration: 5 Jul 2005 → 7 Jul 2005 |
Conference
| Conference | Academy of Marketing Conference: Academy of Marketing Conference: Marketing: Building Business, Shaping Society |
|---|---|
| Period | 5/07/05 → 7/07/05 |
Cite this
Bretherton, P., DOBELE, A., & HYLAND, P. (2005). Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market. In Proceedings of the Academy of Marketing Conference (pp. -). Dublin, Ireland: Faculty of Business.
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title = "Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market",
author = "Philip Bretherton and A DOBELE and P HYLAND",
year = "2005",
language = "English",
pages = "--",
booktitle = "Proceedings of the Academy of Marketing Conference",
publisher = "Faculty of Business",
}
Bretherton, P, DOBELE, A & HYLAND, P 2005, Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market. in Proceedings of the Academy of Marketing Conference. Faculty of Business, Dublin, Ireland, pp. -, Academy of Marketing Conference: Academy of Marketing Conference: Marketing: Building Business, Shaping Society, 5/07/05.
Just Txt Me : an Empirical Study of Consumer Behaviour in the Youth Market. / Bretherton, Philip; DOBELE, A; HYLAND, P.
Proceedings of the Academy of Marketing Conference. Dublin, Ireland : Faculty of Business, 2005. p. -.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › Research › peer-review
TY - GEN
T1 - Just Txt Me
T2 - an Empirical Study of Consumer Behaviour in the Youth Market
AU - Bretherton, Philip
AU - DOBELE, A
AU - HYLAND, P
PY - 2005
Y1 - 2005
M3 - Conference Paper published in Proceedings
SP - -
BT - Proceedings of the Academy of Marketing Conference
PB - Faculty of Business
CY - Dublin, Ireland
ER -
Bretherton P, DOBELE A, HYLAND P. Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market. In Proceedings of the Academy of Marketing Conference. Dublin, Ireland: Faculty of Business. 2005. p. -