Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market

Philip Bretherton, A DOBELE, P HYLAND

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference
    Place of PublicationDublin, Ireland
    PublisherFaculty of Business
    Pages-
    Number of pages12
    Publication statusPublished - 2005
    EventAcademy of Marketing Conference: Academy of Marketing Conference: Marketing: Building Business, Shaping Society - Dublin, Ireland
    Duration: 5 Jul 20057 Jul 2005

    Conference

    ConferenceAcademy of Marketing Conference: Academy of Marketing Conference: Marketing: Building Business, Shaping Society
    Period5/07/057/07/05

    Cite this

    Bretherton, P., DOBELE, A., & HYLAND, P. (2005). Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market. In Proceedings of the Academy of Marketing Conference (pp. -). Dublin, Ireland: Faculty of Business.
    Bretherton, Philip ; DOBELE, A ; HYLAND, P. / Just Txt Me : an Empirical Study of Consumer Behaviour in the Youth Market. Proceedings of the Academy of Marketing Conference. Dublin, Ireland : Faculty of Business, 2005. pp. -
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    title = "Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market",
    author = "Philip Bretherton and A DOBELE and P HYLAND",
    year = "2005",
    language = "English",
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    booktitle = "Proceedings of the Academy of Marketing Conference",
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    Bretherton, P, DOBELE, A & HYLAND, P 2005, Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market. in Proceedings of the Academy of Marketing Conference. Faculty of Business, Dublin, Ireland, pp. -, Academy of Marketing Conference: Academy of Marketing Conference: Marketing: Building Business, Shaping Society, 5/07/05.

    Just Txt Me : an Empirical Study of Consumer Behaviour in the Youth Market. / Bretherton, Philip; DOBELE, A; HYLAND, P.

    Proceedings of the Academy of Marketing Conference. Dublin, Ireland : Faculty of Business, 2005. p. -.

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in ProceedingsResearchpeer-review

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    AU - Bretherton, Philip

    AU - DOBELE, A

    AU - HYLAND, P

    PY - 2005

    Y1 - 2005

    M3 - Conference Paper published in Proceedings

    SP - -

    BT - Proceedings of the Academy of Marketing Conference

    PB - Faculty of Business

    CY - Dublin, Ireland

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    Bretherton P, DOBELE A, HYLAND P. Just Txt Me: an Empirical Study of Consumer Behaviour in the Youth Market. In Proceedings of the Academy of Marketing Conference. Dublin, Ireland: Faculty of Business. 2005. p. -