Lazada's Last Mile: Where No E-Commerce Company in Vietnam Had Gone Before

Jaime Calbeto; Ahmad Abareshi; Narumon Sriratanaviriyakul; Mathews Zanda Nkhoma; Siddhi Pittayachawan; Irfan Ulhaq; Fabian Wandt; Hung Xuan Vo

doi:10.28945/3755

Lazada's Last Mile: Where No E-Commerce Company in Vietnam Had Gone Before

Jaime Calbeto, Ahmad Abareshi, Narumon Sriratanaviriyakul, Mathews Zanda Nkhoma, Siddhi Pittayachawan, Irfan Ulhaq, Fabian Wandt, Hung Xuan Vo

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review

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Abstract

Aim/Purpose: This case study examines the last-mile logistics model as implemented by Lazada Vietnam, as well as the logistics challenges in the local business environment that led the e-commerce company to dually employ the inventory/retail model and the marketplace model for delivering orders to online customers in Vietnam in search of the way to perfect their last-mile logistics.

Background: For electronic commerce companies aiming to be successful in customer service, what academics and practitioners refer to as 'last-mile logistics' is the one moment of truth, when deliveries have to be planned tactically and exactly, so that orders are delivered to customers at the right time, right place, right quantity, right quality, and ultimately at the right cost. When deciphering this type of supply chain, i.e., one that is e-commerce-driven, last-mile logistics is the one segment of the product flow that directly interacts with the ultimate customer, but many times is the one segment that is the most problematic and less efficient to implement well. Lazada Group, a German e-commerce company, discovered the serious complications of 'last-mile logistics' when they first entered Vietnam in 2013.

Methodology: This case study used qualitative method through interviews with Lazada Vietnam's management.

Original language	English
Title of host publication	Proceedings of the 2017
Subtitle of host publication	Informing Science + Information Technology Education Conference (IⁿSITE)
Editors	Eli Cohen
Place of Publication	New York
Publisher	Informing Science Institute
Pages	117-126
Number of pages	10
DOIs	https://doi.org/10.28945/3755
Publication status	Published - 14 Aug 2017
Externally published	Yes
Event	Informing Science and Information Technology Education - Saigon, Ho Chi Minh, Viet Nam Duration: 31 Jul 2017 → 5 Aug 2017 https://www.informingscience.org/Conferences/InSITE2017/Overview

Conference

Conference	Informing Science and Information Technology Education
Abbreviated title	InSITE
Country/Territory	Viet Nam
City	Ho Chi Minh
Period	31/07/17 → 5/08/17
Internet address	https://www.informingscience.org/Conferences/InSITE2017/Overview

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10.28945/3755Licence: CC BY-NC

23871931-oaFinal published version, 452 KBLicence: CC BY-NC

Cite this

Calbeto, J., Abareshi, A., Sriratanaviriyakul, N., Nkhoma, M. Z., Pittayachawan, S., Ulhaq, I., Wandt, F., & Vo, H. X. (2017). Lazada's Last Mile: Where No E-Commerce Company in Vietnam Had Gone Before. In E. Cohen (Ed.), Proceedings of the 2017: Informing Science + Information Technology Education Conference (IⁿSITE) (pp. 117-126). Informing Science Institute. https://doi.org/10.28945/3755

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title = "Lazada's Last Mile: Where No E-Commerce Company in Vietnam Had Gone Before",

abstract = "Aim/Purpose: This case study examines the last-mile logistics model as implemented by Lazada Vietnam, as well as the logistics challenges in the local business environment that led the e-commerce company to dually employ the inventory/retail model and the marketplace model for delivering orders to online customers in Vietnam in search of the way to perfect their last-mile logistics.Background: For electronic commerce companies aiming to be successful in customer service, what academics and practitioners refer to as 'last-mile logistics' is the one moment of truth, when deliveries have to be planned tactically and exactly, so that orders are delivered to customers at the right time, right place, right quantity, right quality, and ultimately at the right cost. When deciphering this type of supply chain, i.e., one that is e-commerce-driven, last-mile logistics is the one segment of the product flow that directly interacts with the ultimate customer, but many times is the one segment that is the most problematic and less efficient to implement well. Lazada Group, a German e-commerce company, discovered the serious complications of 'last-mile logistics' when they first entered Vietnam in 2013.Methodology: This case study used qualitative method through interviews with Lazada Vietnam's management.",

keywords = "last-mile logistics, Lazada, Vietnam, Retail, Inventory, Marketplace, e-commerce, discussion case, Case Methods",

author = "Jaime Calbeto and Ahmad Abareshi and Narumon Sriratanaviriyakul and Nkhoma, {Mathews Zanda} and Siddhi Pittayachawan and Irfan Ulhaq and Fabian Wandt and Vo, {Hung Xuan}",

year = "2017",

month = aug,

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doi = "10.28945/3755",

language = "English",

pages = "117--126",

editor = "Eli Cohen",

booktitle = "Proceedings of the 2017",

publisher = "Informing Science Institute",

address = "United States",

note = "Informing Science and Information Technology Education, InSITE ; Conference date: 31-07-2017 Through 05-08-2017",

url = "https://www.informingscience.org/Conferences/InSITE2017/Overview",

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Calbeto, J, Abareshi, A, Sriratanaviriyakul, N, Nkhoma, MZ, Pittayachawan, S, Ulhaq, I, Wandt, F & Vo, HX 2017, Lazada's Last Mile: Where No E-Commerce Company in Vietnam Had Gone Before. in E Cohen (ed.), Proceedings of the 2017: Informing Science + Information Technology Education Conference (IⁿSITE). Informing Science Institute, New York, pp. 117-126, Informing Science and Information Technology Education, Ho Chi Minh, Viet Nam, 31/07/17. https://doi.org/10.28945/3755

Lazada's Last Mile : Where No E-Commerce Company in Vietnam Had Gone Before. / Calbeto, Jaime; Abareshi, Ahmad; Sriratanaviriyakul, Narumon et al.

Proceedings of the 2017: Informing Science + Information Technology Education Conference (IⁿSITE). ed. / Eli Cohen. New York : Informing Science Institute, 2017. p. 117-126.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review

TY - GEN

T1 - Lazada's Last Mile

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AU - Calbeto, Jaime

AU - Abareshi, Ahmad

AU - Sriratanaviriyakul, Narumon

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AU - Pittayachawan, Siddhi

AU - Ulhaq, Irfan

AU - Wandt, Fabian

AU - Vo, Hung Xuan

PY - 2017/8/14

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N2 - Aim/Purpose: This case study examines the last-mile logistics model as implemented by Lazada Vietnam, as well as the logistics challenges in the local business environment that led the e-commerce company to dually employ the inventory/retail model and the marketplace model for delivering orders to online customers in Vietnam in search of the way to perfect their last-mile logistics.Background: For electronic commerce companies aiming to be successful in customer service, what academics and practitioners refer to as 'last-mile logistics' is the one moment of truth, when deliveries have to be planned tactically and exactly, so that orders are delivered to customers at the right time, right place, right quantity, right quality, and ultimately at the right cost. When deciphering this type of supply chain, i.e., one that is e-commerce-driven, last-mile logistics is the one segment of the product flow that directly interacts with the ultimate customer, but many times is the one segment that is the most problematic and less efficient to implement well. Lazada Group, a German e-commerce company, discovered the serious complications of 'last-mile logistics' when they first entered Vietnam in 2013.Methodology: This case study used qualitative method through interviews with Lazada Vietnam's management.

AB - Aim/Purpose: This case study examines the last-mile logistics model as implemented by Lazada Vietnam, as well as the logistics challenges in the local business environment that led the e-commerce company to dually employ the inventory/retail model and the marketplace model for delivering orders to online customers in Vietnam in search of the way to perfect their last-mile logistics.Background: For electronic commerce companies aiming to be successful in customer service, what academics and practitioners refer to as 'last-mile logistics' is the one moment of truth, when deliveries have to be planned tactically and exactly, so that orders are delivered to customers at the right time, right place, right quantity, right quality, and ultimately at the right cost. When deciphering this type of supply chain, i.e., one that is e-commerce-driven, last-mile logistics is the one segment of the product flow that directly interacts with the ultimate customer, but many times is the one segment that is the most problematic and less efficient to implement well. Lazada Group, a German e-commerce company, discovered the serious complications of 'last-mile logistics' when they first entered Vietnam in 2013.Methodology: This case study used qualitative method through interviews with Lazada Vietnam's management.

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PB - Informing Science Institute

CY - New York

Y2 - 31 July 2017 through 5 August 2017

ER -

Lazada's Last Mile: Where No E-Commerce Company in Vietnam Had Gone Before

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