Background: For electronic commerce companies aiming to be successful in customer service, what academics and practitioners refer to as 'last-mile logistics' is the one moment of truth, when deliveries have to be planned tactically and exactly, so that orders are delivered to customers at the right time, right place, right quantity, right quality, and ultimately at the right cost. When deciphering this type of supply chain, i.e., one that is e-commerce-driven, last-mile logistics is the one segment of the product flow that directly interacts with the ultimate customer, but many times is the one segment that is the most problematic and less efficient to implement well. Lazada Group, a German e-commerce company, discovered the serious complications of 'last-mile logistics' when they first entered Vietnam in 2013.
Methodology: This case study used qualitative method through interviews with Lazada Vietnam's management.
|Title of host publication||Proceedings of the 2017|
|Subtitle of host publication||Informing Science + Information Technology Education Conference (InSITE)|
|Place of Publication||New York|
|Publisher||Informing Science Institute|
|Number of pages||10|
|Publication status||Published - 14 Aug 2017|
|Event||Informing Science and Information Technology Education - Saigon, Ho Chi Minh, Viet Nam|
Duration: 31 Jul 2017 → 5 Aug 2017
|Conference||Informing Science and Information Technology Education|
|City||Ho Chi Minh|
|Period||31/07/17 → 5/08/17|