Lifestyle market segmentation, small business entrepreneurs, and the New Zealand wine tourism industry

K SIMPSON, Philip Bretherton, V R DE

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationHospitality, Tourism and Lifestyle Concepts
    Subtitle of host publicationImplications for Quality Management and Customer Satisfaction
    EditorsM Thyne, E Laws
    Place of PublicationNew York
    PublisherHaworth Hospitality Press
    Pages157-188
    Number of pages32
    ISBN (Print)0-7890-2755-0
    Publication statusPublished - 2004

    Cite this

    SIMPSON, K., Bretherton, P., & DE, V. R. (2004). Lifestyle market segmentation, small business entrepreneurs, and the New Zealand wine tourism industry. In M. Thyne, & E. Laws (Eds.), Hospitality, Tourism and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction (pp. 157-188). New York: Haworth Hospitality Press.