Linguistic Landscapes of Social Media Discourse: Exploring Language Practices and Identities on Jordanian Online Platforms

The present research is designed to investigate the language practices and identities of Jordanian users on the selected social media platforms of Facebook and Twitter. A total of 400 posts and tweets were selected from both social media platforms. Based on the Systemic Functional Linguistics theory, the study found that the users demonstrated various language practices on social media like code-switching, emojis, localized expressions, and identity affiliations like racism, patriotism, and feminism. Consequently, the study established that Jordanian Arabic is the most frequently-used language style, while the use of English and MSA as secondary language styles was considerably less popular. Additionally, code-switching was the most prevalent language practice. The study recommended educational policies to advocate bilingualism, while for social media, the strategies need to reflect linguistic characteristics to increase reach and engagement.