Mapping Point-of-Purchase Influencers of Food Choice in Australian Remote Indigenous Communities: A Review of the Literature

Joanna Henryks, Julie Brimblecombe

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    Abstract

    Closing the health gap between Indigenous and non-Indigenous Australians relies, in part, on addressing the poor levels of nutrition in remote Indigenous communities (RIC). This article identifies and maps key influencers of food choice at the point-of-purchase (POP) in Australian RIC and identifies gaps in our knowledge. It is based on a narrative review of the literature pertaining to food in RIC from a range of disciplinary perspectives including nutrition, ethnography, public health, anthropology, and remote health to map POP drivers of food choice. In particular, the role of habit is identified as a key factor that has previously not been discussed in the literature. The conceptual framework can be used as a basis for future POP research in RIC and provides guidance for social marketers, public health, nutrition, and policy workers operating in this field.
    Original languageEnglish
    Pages (from-to)1-11
    Number of pages11
    JournalSage Open
    Volume6
    Issue number1
    DOIs
    Publication statusPublished - 2016

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