Market Segmentation by Consumer Lifestyle in a Wine Tourism Setting

K SIMPSON, Philip Bretherton

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedings

    Original languageEnglish
    Title of host publicationProceedings of the New Zealand Tourism and Hospitality Research Conference
    Place of PublicationWellington, New Zealand
    PublisherVictoria University of Wellington: Victoria Management School
    Pages-
    Number of pages9
    Publication statusPublished - 2004
    EventNew Zealand Tourism and Hospitality Research Conference - Wellington, New Zealand
    Duration: 8 Dec 200410 Dec 2004

    Conference

    ConferenceNew Zealand Tourism and Hospitality Research Conference
    Period8/12/0410/12/04

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