Marketing International Scholarly Journals to Vietnamese Researchers

There is a significantly growing interest in publishing in international scholarly journals in Vietnam. On the one hand, Vietnamese researchers can be potential authors of interesting articles that provide new insights into the emerging economic context. On the other hand, they can be target consumers and subscribers of journals in their quest for academic and practical knowledge. This paper aims to propose marketing initiatives for publishers and editors who seek to promote their journals to researchers in emerging countries, particularly Vietnam. These marketing solutions build upon an understanding of barriers for researchers in international publications.