Abstract
Cattle producers in Australia have turned to social media to highlight deficits in internet access in rural, regional and remote Australia. This paper provides a case study of how a group of Australian cattle producer women used social marketing and advocacy to improve internet access and educational data allowances in rural, regional and remote Australia. A content analysis of Facebook posts and comments from the Better Internet for Rural, Regional and Remote Australia (BIRRR) shows evidence of a connection between advocacy and the principles of marketing. The results of which lead to a change in policy giving rural, regional and remote school children a dedicated education portal to complete their studies and which highlighted deficits in access to internet connectivity.
Original language | English |
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Publication status | Published - 2017 |
Externally published | Yes |
Event | Academy of Marketing Conference 2017: Freedom Through Marketing: looking back, going forward - Hull, United Kingdom Duration: 3 Jul 2017 → 6 Jul 2017 https://www.academyofmarketing.org/conference/conference-2017/ |
Conference
Conference | Academy of Marketing Conference 2017: Freedom Through Marketing |
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Country/Territory | United Kingdom |
City | Hull |
Period | 3/07/17 → 6/07/17 |
Internet address |