Marketing the contested belief system of science

David R. Low; Lynne Eagle

Marketing the contested belief system of science

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review

Abstract

Challenges to scientific evidence impacts negatively on a range of health, well-being and environmental issues and can hamper the development of effective policy in these areas. Using the examples of vaccine hesitancy and climate change, we review the main factors that can impair effective science communication, highlighting areas where further research is needed to aid communication effectiveness and to strengthen the theoretical foundations of science communication. We note commonalities in the rejection of scientific consensus and in the way opposition is organized and communicated. Recommendations for combating this and improving the way risk and uncertainty are communicated to lay audiences conclude the paper.

Original language	English
Title of host publication	2017 Australian and New Zealand Marketing Academy Conference (ANZMAC)
Subtitle of host publication	marketing for impact
Editors	Linda Brennan, Linda Robinson, Mike Reid
Place of Publication	Melbourne, VIC, Australia
Publisher	RMIT University Press
Pages	455-458
Number of pages	4
Edition	1
Publication status	Published - Dec 2017
Externally published	Yes
Event	2017 Australian and New Zealand Marketing Academy Conference: marketing for impact - Melbourne, VIC, Australia Duration: 4 Dec 2017 → 6 Dec 2017

Publication series

Name	Proceedings of the Australian and New Zealand Marketing Academy Conference
Publisher	RMIT

Conference

Conference	2017 Australian and New Zealand Marketing Academy Conference
Country/Territory	Australia
City	Melbourne, VIC
Period	4/12/17 → 6/12/17

Bibliographical note

This paper won best paper in the Communications track.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf

Cite this

Low, D. R., & Eagle, L. (2017). Marketing the contested belief system of science. In L. Brennan, L. Robinson, & M. Reid (Eds.), 2017 Australian and New Zealand Marketing Academy Conference (ANZMAC): marketing for impact (1 ed., pp. 455-458). (Proceedings of the Australian and New Zealand Marketing Academy Conference). RMIT University Press. https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf

Low, David R. ; Eagle, Lynne. / Marketing the contested belief system of science. 2017 Australian and New Zealand Marketing Academy Conference (ANZMAC): marketing for impact. editor / Linda Brennan ; Linda Robinson ; Mike Reid. 1. ed. Melbourne, VIC, Australia : RMIT University Press, 2017. pp. 455-458 (Proceedings of the Australian and New Zealand Marketing Academy Conference).

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title = "Marketing the contested belief system of science",

abstract = "Challenges to scientific evidence impacts negatively on a range of health, well-being and environmental issues and can hamper the development of effective policy in these areas. Using the examples of vaccine hesitancy and climate change, we review the main factors that can impair effective science communication, highlighting areas where further research is needed to aid communication effectiveness and to strengthen the theoretical foundations of science communication. We note commonalities in the rejection of scientific consensus and in the way opposition is organized and communicated. Recommendations for combating this and improving the way risk and uncertainty are communicated to lay audiences conclude the paper.",

keywords = "science communication, risk communication, skepticism",

author = "Low, {David R.} and Lynne Eagle",

note = "This paper won best paper in the Communications track.; 2017 Australian and New Zealand Marketing Academy Conference : marketing for impact ; Conference date: 04-12-2017 Through 06-12-2017",

year = "2017",

month = dec,

language = "English",

series = "Proceedings of the Australian and New Zealand Marketing Academy Conference",

publisher = "RMIT University Press",

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Low, DR & Eagle, L 2017, Marketing the contested belief system of science. in L Brennan, L Robinson & M Reid (eds), 2017 Australian and New Zealand Marketing Academy Conference (ANZMAC): marketing for impact. 1 edn, Proceedings of the Australian and New Zealand Marketing Academy Conference, RMIT University Press, Melbourne, VIC, Australia, pp. 455-458, 2017 Australian and New Zealand Marketing Academy Conference, Melbourne, VIC, Australia, 4/12/17. <https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202017%20Conference%20Proceedings.pdf>

Marketing the contested belief system of science. / Low, David R.; Eagle, Lynne.
2017 Australian and New Zealand Marketing Academy Conference (ANZMAC): marketing for impact. ed. / Linda Brennan; Linda Robinson; Mike Reid. 1. ed. Melbourne, VIC, Australia: RMIT University Press, 2017. p. 455-458 (Proceedings of the Australian and New Zealand Marketing Academy Conference).

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review

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AB - Challenges to scientific evidence impacts negatively on a range of health, well-being and environmental issues and can hamper the development of effective policy in these areas. Using the examples of vaccine hesitancy and climate change, we review the main factors that can impair effective science communication, highlighting areas where further research is needed to aid communication effectiveness and to strengthen the theoretical foundations of science communication. We note commonalities in the rejection of scientific consensus and in the way opposition is organized and communicated. Recommendations for combating this and improving the way risk and uncertainty are communicated to lay audiences conclude the paper.

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BT - 2017 Australian and New Zealand Marketing Academy Conference (ANZMAC)

A2 - Brennan, Linda

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A2 - Reid, Mike

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Y2 - 4 December 2017 through 6 December 2017

ER -

Marketing the contested belief system of science

Abstract

Publication series

Conference

Bibliographical note

UN SDGs

Access to Document

Other files and links

Fingerprint

Cite this