Mind the Divide: Digital Fluency and Disadvantage

Kerry Russo, Lynne Eagle, Nicholas Emtage, David R. Low

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedingspeer-review


A digital divide is developing in higher education between those who can and those who cannot use digital technologies to build and create knowledge and who move with ease across digital platforms. This paper will examine if the divide is more pronounced in students from rural and
remote areas and/or low socioeconomic backgrounds. Applying critical theory, the paper investigates the influence of socioeconomic status and geographic location on digital fluency in the business marketing student. Digital fluency is a prerequisite for 21st century work that the business marketing graduate needs to attain prior to gaining employment. The paper will discuss if differing levels of digital fluency is creating an additional barrier for disadvantaged students in higher education and propose a way forward to address this inequity.
Original languageEnglish
Title of host publicationANZMAC 2018 Conference Proceedings
Place of PublicationAdelaide
PublisherThe University of Adelaide
Number of pages4
Publication statusPublished - 2018
Externally publishedYes
EventAustralian and New Zealand Marketing Academy Conference: Connect. Engage. Transform. 2018 - Adelaide, Australia
Duration: 3 Dec 20185 Dec 2018


ConferenceAustralian and New Zealand Marketing Academy Conference
Abbreviated titleANZMAC
Internet address


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