Abstract
A digital divide is developing in higher education between those who can and those who cannot use digital technologies to build and create knowledge and who move with ease across digital platforms. This paper will examine if the divide is more pronounced in students from rural and
remote areas and/or low socioeconomic backgrounds. Applying critical theory, the paper investigates the influence of socioeconomic status and geographic location on digital fluency in the business marketing student. Digital fluency is a prerequisite for 21st century work that the business marketing graduate needs to attain prior to gaining employment. The paper will discuss if differing levels of digital fluency is creating an additional barrier for disadvantaged students in higher education and propose a way forward to address this inequity.
remote areas and/or low socioeconomic backgrounds. Applying critical theory, the paper investigates the influence of socioeconomic status and geographic location on digital fluency in the business marketing student. Digital fluency is a prerequisite for 21st century work that the business marketing graduate needs to attain prior to gaining employment. The paper will discuss if differing levels of digital fluency is creating an additional barrier for disadvantaged students in higher education and propose a way forward to address this inequity.
Original language | English |
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Title of host publication | ANZMAC 2018 Conference Proceedings |
Place of Publication | Adelaide |
Publisher | The University of Adelaide |
Pages | 485-488 |
Number of pages | 4 |
Publication status | Published - 2018 |
Externally published | Yes |
Event | Australian and New Zealand Marketing Academy Conference: Connect. Engage. Transform. 2018 - Adelaide, Australia Duration: 3 Dec 2018 → 5 Dec 2018 https://anzmac.wildapricot.org/Conference-2018 |
Conference
Conference | Australian and New Zealand Marketing Academy Conference |
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Abbreviated title | ANZMAC |
Country/Territory | Australia |
City | Adelaide |
Period | 3/12/18 → 5/12/18 |
Internet address |