Mind the Divide: Digital Fluency and Disadvantage

Kerry Russo; Lynne Eagle; Nicholas Emtage; David R. Low

Mind the Divide: Digital Fluency and Disadvantage

Kerry Russo, Lynne Eagle, Nicholas Emtage, David R. Low

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review

Abstract

A digital divide is developing in higher education between those who can and those who cannot use digital technologies to build and create knowledge and who move with ease across digital platforms. This paper will examine if the divide is more pronounced in students from rural and
remote areas and/or low socioeconomic backgrounds. Applying critical theory, the paper investigates the influence of socioeconomic status and geographic location on digital fluency in the business marketing student. Digital fluency is a prerequisite for 21st century work that the business marketing graduate needs to attain prior to gaining employment. The paper will discuss if differing levels of digital fluency is creating an additional barrier for disadvantaged students in higher education and propose a way forward to address this inequity.

Original language	English
Title of host publication	ANZMAC 2018 Conference Proceedings
Place of Publication	Adelaide
Publisher	The University of Adelaide
Pages	485-488
Number of pages	4
Publication status	Published - 2018
Externally published	Yes
Event	Australian and New Zealand Marketing Academy Conference: Connect. Engage. Transform. 2018 - Adelaide, Australia Duration: 3 Dec 2018 → 5 Dec 2018 https://anzmac.wildapricot.org/Conference-2018

Conference

Conference	Australian and New Zealand Marketing Academy Conference
Abbreviated title	ANZMAC
Country/Territory	Australia
City	Adelaide
Period	3/12/18 → 5/12/18
Internet address	https://anzmac.wildapricot.org/Conference-2018

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202018%20Proceedings.pdfLicence: Unspecified

Cite this

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title = "Mind the Divide: Digital Fluency and Disadvantage",

abstract = "A digital divide is developing in higher education between those who can and those who cannot use digital technologies to build and create knowledge and who move with ease across digital platforms. This paper will examine if the divide is more pronounced in students from rural andremote areas and/or low socioeconomic backgrounds. Applying critical theory, the paper investigates the influence of socioeconomic status and geographic location on digital fluency in the business marketing student. Digital fluency is a prerequisite for 21st century work that the business marketing graduate needs to attain prior to gaining employment. The paper will discuss if differing levels of digital fluency is creating an additional barrier for disadvantaged students in higher education and propose a way forward to address this inequity. ",

keywords = "digital fluency, socio-economic status, digital divide",

author = "Kerry Russo and Lynne Eagle and Nicholas Emtage and Low, {David R.}",

year = "2018",

language = "English",

pages = "485--488",

booktitle = "ANZMAC 2018 Conference Proceedings",

publisher = "The University of Adelaide",

note = "Australian and New Zealand Marketing Academy Conference : Connect. Engage. Transform. 2018, ANZMAC ; Conference date: 03-12-2018 Through 05-12-2018",

url = "https://anzmac.wildapricot.org/Conference-2018",

}

Russo, K, Eagle, L, Emtage, N & Low, DR 2018, Mind the Divide: Digital Fluency and Disadvantage. in ANZMAC 2018 Conference Proceedings. The University of Adelaide, Adelaide, pp. 485-488, Australian and New Zealand Marketing Academy Conference, Adelaide, South Australia, Australia, 3/12/18. <https://anzmac.wildapricot.org/resources/Documents/ANZMAC%202018%20Proceedings.pdf>

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T2 - Australian and New Zealand Marketing Academy Conference

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AU - Eagle, Lynne

AU - Emtage, Nicholas

AU - Low, David R.

PY - 2018

Y1 - 2018

N2 - A digital divide is developing in higher education between those who can and those who cannot use digital technologies to build and create knowledge and who move with ease across digital platforms. This paper will examine if the divide is more pronounced in students from rural andremote areas and/or low socioeconomic backgrounds. Applying critical theory, the paper investigates the influence of socioeconomic status and geographic location on digital fluency in the business marketing student. Digital fluency is a prerequisite for 21st century work that the business marketing graduate needs to attain prior to gaining employment. The paper will discuss if differing levels of digital fluency is creating an additional barrier for disadvantaged students in higher education and propose a way forward to address this inequity.

AB - A digital divide is developing in higher education between those who can and those who cannot use digital technologies to build and create knowledge and who move with ease across digital platforms. This paper will examine if the divide is more pronounced in students from rural andremote areas and/or low socioeconomic backgrounds. Applying critical theory, the paper investigates the influence of socioeconomic status and geographic location on digital fluency in the business marketing student. Digital fluency is a prerequisite for 21st century work that the business marketing graduate needs to attain prior to gaining employment. The paper will discuss if differing levels of digital fluency is creating an additional barrier for disadvantaged students in higher education and propose a way forward to address this inequity.

KW - digital fluency

KW - socio-economic status

KW - digital divide

UR - https://anzmac.wildapricot.org/Conference-2018

M3 - Conference Paper published in Proceedings

SP - 485

EP - 488

BT - ANZMAC 2018 Conference Proceedings

PB - The University of Adelaide

CY - Adelaide

Y2 - 3 December 2018 through 5 December 2018

ER -

Mind the Divide: Digital Fluency and Disadvantage

Abstract

Conference

UN SDGs

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