The Australian Rhino Project (http://www.theaustralianrhinoproject.org) proposes importing 80 rhinos from South Africa to Australia by 2019 at a cost of over $US4 million, with the first six due to have been moved in 2016. This project has high-profile supporters in the private sector, zoos, and both governments, and is gaining major publicity through association with sporting teams and TedEx talks (http://www.theaustralianrhinoproject.org/index.php/news/blogs/11-news-and-blogs/242-ray-tedx). However, establishing extralimital populations of African rhinos is a very low-priority conservation action, particularly given over 800 are already in captivity, and we argue this project diverts funds and expertise away from more important conservation activities; the proposed captive conditions will lead to selection for domestic traits; the most likely species involved is the white rhino, which is the lowest priority rhino species for conservation; it removes a driver of in situ conservation; it does not focus on the critically endangered Asian rhino species; and it extends the historical exploitation of Africa's resources by colonial powers. There are also insufficient details in the public domain about the project for objective decision-making. We believe this is misdirected neocolonial conservation and the policy support from both governments for this project should be reconsidered.