New Venture Creation

S Spinelli, Prescott Ensign, R Adams

    Research output: Book/ReportScholarly edition

    Abstract

    Spinelli, New Venture Creation, Second Canadian Edition addresses the needs of upper level entrepreneurship and new venture courses, typically in 3rd, 4th year or MBA programs. Spinelli provides strong, comprehensive theoretical coverage balanced with practical examples and cases, all designed to instruct students on how to formulate, plan for, finance, launch, manage, and eventually harvest a new venture.

    Spinelli, Second Canadian Edition creates knowledge, skills, and awareness in a pragmatic way - through text, case studies, and hands-on exercises, this "how-to" text guides students in discovering the concepts of entrepreneurship and the competencies, skills, tools, and experience to equip them to recognize entrepreneurial opportunities. The hands-on approach gets students thinking, planning, and ready to execute their own business. The text is practitioner-focused, with significant updates - Canadian cases, exercises, websites, and textual material have been added to capture the current financial, economic, technological, and globally competitive environment.

    Acknowledging that there is no substitute for actually starting a company, the Spinelli authors believe that it is possible to expose students to many of the vital issues and immerse them in key learning experiences that result in successful new venture creation.
    Original languageEnglish
    Place of PublicationToronto, Ontario
    PublisherMcGraw-Hill Education
    Edition2nd Canadian Edition
    ISBN (Print)9780071051460
    Publication statusPublished - 2014

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  • Cite this

    Spinelli, S., Ensign, P., & Adams, R. (2014). New Venture Creation. (2nd Canadian Edition ed.) McGraw-Hill Education.