Abstract
Current new and next generation e-novation collaborative platforms are explored through a "Day-In-The- Life-Of" scenario in 2020 based on key semantic concepts drawn from chapters within the E-Novation book. Key themes for an emerging e-novation collaborative platform include: triple convergence (before and after), Web 3.0/4.0 - the Web is a brain, redefined collaborative communication, virtual/augmented reality, service-dominant logic (SDL), marketing and innovation, open-source creation, development and distribution, digital branding, CRM redefined, complexity and SMEs, e-novation office, e-novation curriculum, social graphing e-novation, and sustainability platforms and innovation. These themes are discussed both in relation to the current new collaborative platform and how they may develop from 2010-2020. E-novation will be the innovation and marketing social and business service.
Original language | English |
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Title of host publication | Small and Medium Enterprises |
Subtitle of host publication | Concepts, Methodologies, Tools, and Applications |
Publisher | IGI Global |
Chapter | 96 |
Pages | 1900-1920 |
Number of pages | 21 |
Volume | 4 |
ISBN (Electronic) | 9781466638877 |
ISBN (Print) | 1466638869, 9781466638860 |
DOIs | |
Publication status | Published - 30 Apr 2013 |
Externally published | Yes |