Nudging the narrative: heading in the ‘right direction’

Lack of engagement with rangelands by the general public, politicians and some practitioners has led to policy failure and unsustainable practice. We argue that thinking in terms of cultural reciprocity with land will lead to greater sustainability of rangeland uses. Many grass-roots initiatives are already showing the way by working at the boundary of science, society and decision makers, involving everyone with a stake in the outcome and developing genuine collaboration and acceptance of diverse value systems.