Organic Food Purchase Behaviour: A Mediation-Moderation Model

Hien Anh Nguyen, Steven Greenland, Ninh Nguyen, David Low

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedingspeer-review

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Abstract

Organically produced food has been recognised as an important factor for addressing unsustainable food consumption, which is criticised as a primary contributor to non-communicable diseases and ecological degradation (Notarnicola et al., 2017). Extant research has revealed the motives, barriers, and determinants of the purchase and consumption of organic food (Rana & Paul, 2017). However, scant research has systematically investigated relationships between such dimensions (Dorce et al., 2021; Kushwah et al., 2019). More complex models underpinned by multi-theories to understand sustainable consumption as organic food purchases have been encouraged (Koklic et al., 2019) with the inclusion of moderating and mediating variables (Eberle et al., 2022). This study aims to contribute to the literature by presenting an integrative model that explains how different factors affect consumers’ attitudes and purchase behaviour towards organic food.
Original languageEnglish
Title of host publicationANZMAC 2022: Reconnect & Reimagine
Subtitle of host publication5-7 December 2022 Conference Proceedings
PublisherANZMAC
Pages635-638
Number of pages4
Publication statusPublished - 2022
EventANZMAC Conference 2022 - Curtin University, Perth, Australia
Duration: 5 Dec 20227 Dec 2022

Conference

ConferenceANZMAC Conference 2022
Country/TerritoryAustralia
CityPerth
Period5/12/227/12/22

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