Organisational reputation and impact on employee attitude: A case study of MTN Ghana limited and Vodafon Ghana Limited

Benjamin Otchere-Ankrah, Emmanuel Senior Tenakwah, Emmanuel Junior Tenakwah

Research output: Contribution to journalArticlepeer-review

Abstract

The impact organisational reputation has on employee attitude is very crucial to the fortunes of any organisation, and employees are the fuel that runs the engine of the organisation, and it is believed that their attitude towards the organisation creates a positive performance for the organisation. This study, therefore, sought to determine organisational reputation and the impact on employee attitude by determining the contribution of employee in achieving the reputation of the organisation. The type of research design was a survey, and it relied on secondary information such as reviewing available literature and primary data through the dissemination of questionnaires. The findings suggests that employees contribute earnestly and effectively to organisations reputation, and this creates an enabling environment for creativity and growth, as employees see themselves as stakeholders who play part in the achievement of organisations reputation to the market. It was also revealed that when employees are taken for granted, they become dissatisfied and apathetic, which is likely to adversely affect organisational performance and goes a long way to drag the image of the organisation into the mud. It is recommended that employees' feelings are sought on matters that affect their lives and work, and they should work under conducive and healthy environments as this would give employees the feeling that their employers are concerned about their wellbeing, and this builds a positive attitude to work within employees who in turn work to achieve the goals of their organisation.

Original languageEnglish
Pages (from-to)66-74
Number of pages9
JournalJournal of Public Affairs
Volume16
Issue number1
Early online date15 Apr 2015
DOIs
Publication statusPublished - 1 Feb 2016
Externally publishedYes

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