Place marketing: Branch designers go 'out on a limb'

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationMarketing Case in the Asia-Pacific Region
    EditorsHenry Ho, Helen Madden-Hallett
    Place of PublicationAustralia
    PublisherJohn Wiley & Sons
    Chapter10
    ISBN (Print)978-0-7303-0025-0
    Publication statusPublished - 2010

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