| Original language | English |
|---|---|
| Title of host publication | Marketing Case in the Asia-Pacific Region |
| Editors | Henry Ho, Helen Madden-Hallett |
| Place of Publication | Australia |
| Publisher | John Wiley & Sons |
| Chapter | 10 |
| ISBN (Print) | 978-0-7303-0025-0 |
| Publication status | Published - 2010 |
Place marketing: Branch designers go 'out on a limb'
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review