Original language | English |
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Title of host publication | Marketing Case in the Asia-Pacific Region |
Editors | Henry Ho, Helen Madden-Hallett |
Place of Publication | Australia |
Publisher | John Wiley & Sons |
Chapter | 10 |
ISBN (Print) | 978-0-7303-0025-0 |
Publication status | Published - 2010 |
Place marketing: Branch designers go 'out on a limb'
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review