Pro-environmental purchase behaviour:

The role of consumers’ biospheric values

Nhien T. Nguyen, Aaron Lobo, S. Greenland

Research output: Contribution to journalArticleResearchpeer-review

Abstract

This paper presents a unique model which investigates the effects of consumers’ biospheric values on their purchase behaviour of energy efficient household appliances. Data were obtained in Vietnam from 682 shoppers in large electronic appliance stores. The findings reveals that biospheric values encourage active engagement in pro-environmental purchase behaviour by enhancing consumers’ attitudes towards environmental protection, their subjective norms and environmental self-identity, and by mitigating their perceived inconvenience associated with eco-friendly products. Additionally, these findings were moderated by consumers’ past purchase behaviour. The implications for retailers, marketers and other stakeholders are discussed and future research directions presented.
Original languageEnglish
Pages (from-to)98-108
Number of pages11
JournalJournal of Retailing and Consumer Services
Volume33
DOIs
Publication statusPublished - 2016
Externally publishedYes

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Purchase behavior
Consumer value
Stakeholders
Environmental protection
Self-identity
Research directions
Marketers
Subjective norm
Household
Consumer attitudes
Eco-friendly
Retailers
Energy

Cite this

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title = "Pro-environmental purchase behaviour:: The role of consumers’ biospheric values",
abstract = "This paper presents a unique model which investigates the effects of consumers’ biospheric values on their purchase behaviour of energy efficient household appliances. Data were obtained in Vietnam from 682 shoppers in large electronic appliance stores. The findings reveals that biospheric values encourage active engagement in pro-environmental purchase behaviour by enhancing consumers’ attitudes towards environmental protection, their subjective norms and environmental self-identity, and by mitigating their perceived inconvenience associated with eco-friendly products. Additionally, these findings were moderated by consumers’ past purchase behaviour. The implications for retailers, marketers and other stakeholders are discussed and future research directions presented.",
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Pro-environmental purchase behaviour: The role of consumers’ biospheric values. / Nguyen, Nhien T.; Lobo, Aaron; Greenland, S.

In: Journal of Retailing and Consumer Services, Vol. 33, 2016, p. 98-108.

Research output: Contribution to journalArticleResearchpeer-review

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AU - Lobo, Aaron

AU - Greenland, S.

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AB - This paper presents a unique model which investigates the effects of consumers’ biospheric values on their purchase behaviour of energy efficient household appliances. Data were obtained in Vietnam from 682 shoppers in large electronic appliance stores. The findings reveals that biospheric values encourage active engagement in pro-environmental purchase behaviour by enhancing consumers’ attitudes towards environmental protection, their subjective norms and environmental self-identity, and by mitigating their perceived inconvenience associated with eco-friendly products. Additionally, these findings were moderated by consumers’ past purchase behaviour. The implications for retailers, marketers and other stakeholders are discussed and future research directions presented.

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JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

SN - 0969-6989

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