Over the years, the financial institution has struggled in Identifying method or an approach in protecting privacy issue when it comes to customer sensitive information. Financial institution process massive amounts of customer information that are utilized by their employee for daily banking transaction process in order to support their organization services. By giving the privileged access to the customer sensitive information employees may cause privacy breaches, which lead to serious damages to their company reputation. However, there is still a lack of research pertaining to protecting the privacy of sensitive's customer information because most of the financial institution hesitate to reveal their internal information's due to confidentiality. Thus the research is to investigate factors from past findings that are commonly used for perceived privacy information model. The selected factors have been used to build a proposed model to protect the privacy of customer's sensitive information in financial institutions. The proposed model of the research would be a benefit for the financial institution to understand their staff knowledge in terms of privacy, of customer's sensitive information and behavior towards protecting the privacy of sensitive's customer information.