Public and Private Partnership Approach for Applying the Tourism Marketing Mix to Spiritual Tourism

Muhammad Haq, Anita Medhekar, Philip Bretherton

    Research output: Contribution to journalArticleResearchpeer-review

    Original languageEnglish
    Pages (from-to)64-76
    Number of pages13
    JournalReview of Management Innovation and Creativity
    Volume3
    Issue number5
    Publication statusPublished - 2009

    Cite this

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    title = "Public and Private Partnership Approach for Applying the Tourism Marketing Mix to Spiritual Tourism",
    author = "Muhammad Haq and Anita Medhekar and Philip Bretherton",
    year = "2009",
    language = "English",
    volume = "3",
    pages = "64--76",
    journal = "Review of Management Innovation and Creativity",
    issn = "1934-6727",
    publisher = "Global Science Books",
    number = "5",

    }

    Public and Private Partnership Approach for Applying the Tourism Marketing Mix to Spiritual Tourism. / Haq, Muhammad; Medhekar, Anita; Bretherton, Philip.

    In: Review of Management Innovation and Creativity, Vol. 3, No. 5, 2009, p. 64-76.

    Research output: Contribution to journalArticleResearchpeer-review

    TY - JOUR

    T1 - Public and Private Partnership Approach for Applying the Tourism Marketing Mix to Spiritual Tourism

    AU - Haq, Muhammad

    AU - Medhekar, Anita

    AU - Bretherton, Philip

    PY - 2009

    Y1 - 2009

    M3 - Article

    VL - 3

    SP - 64

    EP - 76

    JO - Review of Management Innovation and Creativity

    JF - Review of Management Innovation and Creativity

    SN - 1934-6727

    IS - 5

    ER -