Purchasing energy efficient appliances: knowledge, attitudes, inconvenience

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedingspeer-review

    Abstract

    In order to reduce global warming and air pollution it is imperative to encourage consumers to purchase energy efficient appliances (EEAs). This study aims to contribute to the evolving literature on pro-environmental purchase behaviour by examining the influences of consumers’ knowledge, attitudes and perceived inconvenience on their intention to purchase EEAs. A paper-based survey was used to collect data from 682 Vietnamese consumers who shopped at five specialist appliance stores. The data analysis using structural equation modelling revealed that consumers with greater knowledge of EEAs are inclined to believe that purchases of EEAs are important for environmental protection. They also tend to downplay their beliefs of inconvenience associated with such purchases (i.e. higher price, poor energy rating labels, extra time and effort required). Furthermore, whilst environmental attitude positively influenced purchase intention, perceived inconvenience significantly reduced such intention. Based on the findings, strategies are suggested to enhance purchases of EEAs.
    Original languageEnglish
    Title of host publicationANZMAC 2017 Marketing for Impact
    EditorsLinda Robinson, Linda Brennan, Mike Reid
    Place of PublicationMelbourne
    PublisherRMIT University Press
    Pages787-790
    Number of pages4
    ISBN (Print)1447-3275
    Publication statusPublished - 2017
    Event2017 Australian and New Zealand Marketing Academy Conference: marketing for impact - Melbourne, VIC, Australia
    Duration: 4 Dec 20176 Dec 2017

    Conference

    Conference2017 Australian and New Zealand Marketing Academy Conference
    CountryAustralia
    CityMelbourne, VIC
    Period4/12/176/12/17

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