Reforming Andy Capp? How a cartoon character was used in a community alcohol project

Martin Cooper, Richard Midford, Julie-Anne Jaegar, Chris Hall

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Issue addressed: Health promotion projects often use comics and cartoons as a method of message delivery to their target audience. However, there is little literature evaluating the merits of this strategy. This paper examines the reasons why the use of this medium may be beneficial and describes the use of a cartoon strip in a community alcohol harm reduction project carried out in Western Australia's remote north-west.
Method: A cartoon strip was locally written and published weekly to present issues related to alcohol over-consumption to the target group of 24–45‐year‐old males and model change strategies. Data on the impact of the cartoon were collected through a survey of 300 community members and structured interviews with 15 key members of the community.
Results: Data indicated the cartoon strip had a substantial readership within the population and was a better vehicle for alcohol messages than State and national campaigns. These lacked the community flavour and flexibility possible in a locally produced cartoon strip.
Conclusion: The authors conclude that the use of a cartoon strip was an effective method of presenting a responsible drinking message to a small remote community. This method allowed ongoing exploration of the theme in a non‐confrontational, cost effective, locally relevant, and humorous manner.
Original languageEnglish
Pages (from-to)114-118
Number of pages5
JournalHealth Promotion Journal of Australia
Volume14
Issue number2
DOIs
Publication statusPublished - 1 Aug 2003
Externally publishedYes

Fingerprint

Cartoons
Alcohols
Harm Reduction
Western Australia
Health Promotion
Alcohol Drinking
Drinking
Interviews
Costs and Cost Analysis

Cite this

Cooper, Martin ; Midford, Richard ; Jaegar, Julie-Anne ; Hall, Chris. / Reforming Andy Capp? How a cartoon character was used in a community alcohol project. In: Health Promotion Journal of Australia. 2003 ; Vol. 14, No. 2. pp. 114-118.
@article{28fcc334a9c6415b8b98b356b7870d1e,
title = "Reforming Andy Capp? How a cartoon character was used in a community alcohol project",
abstract = "Issue addressed: Health promotion projects often use comics and cartoons as a method of message delivery to their target audience. However, there is little literature evaluating the merits of this strategy. This paper examines the reasons why the use of this medium may be beneficial and describes the use of a cartoon strip in a community alcohol harm reduction project carried out in Western Australia's remote north-west.Method: A cartoon strip was locally written and published weekly to present issues related to alcohol over-consumption to the target group of 24–45‐year‐old males and model change strategies. Data on the impact of the cartoon were collected through a survey of 300 community members and structured interviews with 15 key members of the community.Results: Data indicated the cartoon strip had a substantial readership within the population and was a better vehicle for alcohol messages than State and national campaigns. These lacked the community flavour and flexibility possible in a locally produced cartoon strip.Conclusion: The authors conclude that the use of a cartoon strip was an effective method of presenting a responsible drinking message to a small remote community. This method allowed ongoing exploration of the theme in a non‐confrontational, cost effective, locally relevant, and humorous manner.",
keywords = "rural and remote, comic, health promotion, alcohol",
author = "Martin Cooper and Richard Midford and Julie-Anne Jaegar and Chris Hall",
year = "2003",
month = "8",
day = "1",
doi = "10.1071/HE03114",
language = "English",
volume = "14",
pages = "114--118",
journal = "Health Promotion Journal of Australia",
issn = "1036-1073",
publisher = "Australian Health Promotion Association",
number = "2",

}

Reforming Andy Capp? How a cartoon character was used in a community alcohol project. / Cooper, Martin; Midford, Richard; Jaegar, Julie-Anne; Hall, Chris.

In: Health Promotion Journal of Australia, Vol. 14, No. 2, 01.08.2003, p. 114-118.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Reforming Andy Capp? How a cartoon character was used in a community alcohol project

AU - Cooper, Martin

AU - Midford, Richard

AU - Jaegar, Julie-Anne

AU - Hall, Chris

PY - 2003/8/1

Y1 - 2003/8/1

N2 - Issue addressed: Health promotion projects often use comics and cartoons as a method of message delivery to their target audience. However, there is little literature evaluating the merits of this strategy. This paper examines the reasons why the use of this medium may be beneficial and describes the use of a cartoon strip in a community alcohol harm reduction project carried out in Western Australia's remote north-west.Method: A cartoon strip was locally written and published weekly to present issues related to alcohol over-consumption to the target group of 24–45‐year‐old males and model change strategies. Data on the impact of the cartoon were collected through a survey of 300 community members and structured interviews with 15 key members of the community.Results: Data indicated the cartoon strip had a substantial readership within the population and was a better vehicle for alcohol messages than State and national campaigns. These lacked the community flavour and flexibility possible in a locally produced cartoon strip.Conclusion: The authors conclude that the use of a cartoon strip was an effective method of presenting a responsible drinking message to a small remote community. This method allowed ongoing exploration of the theme in a non‐confrontational, cost effective, locally relevant, and humorous manner.

AB - Issue addressed: Health promotion projects often use comics and cartoons as a method of message delivery to their target audience. However, there is little literature evaluating the merits of this strategy. This paper examines the reasons why the use of this medium may be beneficial and describes the use of a cartoon strip in a community alcohol harm reduction project carried out in Western Australia's remote north-west.Method: A cartoon strip was locally written and published weekly to present issues related to alcohol over-consumption to the target group of 24–45‐year‐old males and model change strategies. Data on the impact of the cartoon were collected through a survey of 300 community members and structured interviews with 15 key members of the community.Results: Data indicated the cartoon strip had a substantial readership within the population and was a better vehicle for alcohol messages than State and national campaigns. These lacked the community flavour and flexibility possible in a locally produced cartoon strip.Conclusion: The authors conclude that the use of a cartoon strip was an effective method of presenting a responsible drinking message to a small remote community. This method allowed ongoing exploration of the theme in a non‐confrontational, cost effective, locally relevant, and humorous manner.

KW - rural and remote

KW - comic

KW - health promotion

KW - alcohol

U2 - 10.1071/HE03114

DO - 10.1071/HE03114

M3 - Article

VL - 14

SP - 114

EP - 118

JO - Health Promotion Journal of Australia

JF - Health Promotion Journal of Australia

SN - 1036-1073

IS - 2

ER -