Regional Marketing: Is Tourism a Double Edged Sword?

Philip Bretherton, K SIMPSON

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedingspeer-review


    Changes in global economics have posed sustainability questions for regional communities. Many such communities have turned to tourism, embarking on a developmental journey that has been exhaustively examined and debated in the literature. In evaluating the extent to whichresidents of four regional cities are aware of the potential costs and benefits of tourism, thispaper analyses the content of 782 responses to a written survey. Results indicate a realisticlocal awareness of the economic aspects of increased tourism activity, but an over-optimistic assessment of environmental impacts, societal impacts, and the ability of local stakeholders to manage the process of tourism development.
    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference
    Place of PublicationLeeds, United Kingdom
    PublisherAcademy of Marketing
    Number of pages8
    Publication statusPublished - 2009
    EventAcademy of Marketing Conference: Putting Marketing in its Place - Leeds, United Kingdom
    Duration: 6 Jul 20099 Jul 2009


    ConferenceAcademy of Marketing Conference: Putting Marketing in its Place


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