Abstract
Changes in global economics have posed sustainability questions for regional communities. Many such communities have turned to tourism, embarking on a developmental journey that has been exhaustively examined and debated in the literature. In evaluating the extent to whichresidents of four regional cities are aware of the potential costs and benefits of tourism, thispaper analyses the content of 782 responses to a written survey. Results indicate a realisticlocal awareness of the economic aspects of increased tourism activity, but an over-optimistic assessment of environmental impacts, societal impacts, and the ability of local stakeholders to manage the process of tourism development.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Academy of Marketing Conference |
| Place of Publication | Leeds, United Kingdom |
| Publisher | Academy of Marketing |
| Pages | - |
| Number of pages | 8 |
| Publication status | Published - 2009 |
| Event | Academy of Marketing Conference: Putting Marketing in its Place - Leeds, United Kingdom Duration: 6 Jul 2009 → 9 Jul 2009 |
Conference
| Conference | Academy of Marketing Conference: Putting Marketing in its Place |
|---|---|
| Period | 6/07/09 → 9/07/09 |
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Cite this
Bretherton, P., & SIMPSON, K. (2009). Regional Marketing: Is Tourism a Double Edged Sword? In Proceedings of the Academy of Marketing Conference (pp. -). Academy of Marketing.