Regional Marketing: Is Tourism a Double Edged Sword?

Philip Bretherton; K SIMPSON

Regional Marketing: Is Tourism a Double Edged Sword?

Philip Bretherton, K SIMPSON

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › peer-review

Abstract

Changes in global economics have posed sustainability questions for regional communities. Many such communities have turned to tourism, embarking on a developmental journey that has been exhaustively examined and debated in the literature. In evaluating the extent to whichresidents of four regional cities are aware of the potential costs and benefits of tourism, thispaper analyses the content of 782 responses to a written survey. Results indicate a realisticlocal awareness of the economic aspects of increased tourism activity, but an over-optimistic assessment of environmental impacts, societal impacts, and the ability of local stakeholders to manage the process of tourism development.

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference
Place of Publication	Leeds, United Kingdom
Publisher	Academy of Marketing
Pages	-
Number of pages	8
Publication status	Published - 2009
Event	Academy of Marketing Conference: Putting Marketing in its Place - Leeds, United Kingdom Duration: 6 Jul 2009 → 9 Jul 2009

Conference

Conference	Academy of Marketing Conference: Putting Marketing in its Place
Period	6/07/09 → 9/07/09

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Cite this

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title = "Regional Marketing: Is Tourism a Double Edged Sword?",

abstract = "Changes in global economics have posed sustainability questions for regional communities. Many such communities have turned to tourism, embarking on a developmental journey that has been exhaustively examined and debated in the literature. In evaluating the extent to whichresidents of four regional cities are aware of the potential costs and benefits of tourism, thispaper analyses the content of 782 responses to a written survey. Results indicate a realisticlocal awareness of the economic aspects of increased tourism activity, but an over-optimistic assessment of environmental impacts, societal impacts, and the ability of local stakeholders to manage the process of tourism development.",

author = "Philip Bretherton and K SIMPSON",

year = "2009",

language = "English",

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booktitle = "Proceedings of the Academy of Marketing Conference",

publisher = "Academy of Marketing",

note = "Academy of Marketing Conference: Putting Marketing in its Place ; Conference date: 06-07-2009 Through 09-07-2009",

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T1 - Regional Marketing

T2 - Academy of Marketing Conference: Putting Marketing in its Place

AU - Bretherton, Philip

AU - SIMPSON, K

PY - 2009

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N2 - Changes in global economics have posed sustainability questions for regional communities. Many such communities have turned to tourism, embarking on a developmental journey that has been exhaustively examined and debated in the literature. In evaluating the extent to whichresidents of four regional cities are aware of the potential costs and benefits of tourism, thispaper analyses the content of 782 responses to a written survey. Results indicate a realisticlocal awareness of the economic aspects of increased tourism activity, but an over-optimistic assessment of environmental impacts, societal impacts, and the ability of local stakeholders to manage the process of tourism development.

AB - Changes in global economics have posed sustainability questions for regional communities. Many such communities have turned to tourism, embarking on a developmental journey that has been exhaustively examined and debated in the literature. In evaluating the extent to whichresidents of four regional cities are aware of the potential costs and benefits of tourism, thispaper analyses the content of 782 responses to a written survey. Results indicate a realisticlocal awareness of the economic aspects of increased tourism activity, but an over-optimistic assessment of environmental impacts, societal impacts, and the ability of local stakeholders to manage the process of tourism development.

M3 - Conference Paper published in Proceedings

SP - -

BT - Proceedings of the Academy of Marketing Conference

PB - Academy of Marketing

CY - Leeds, United Kingdom

Y2 - 6 July 2009 through 9 July 2009

ER -