Relationship Capabilities that Determine Supply Chain Relationships

Mario Ferrer, Philip Bretherton

    Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedingspeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference
    Place of PublicationLeeds, United Kingdom
    PublisherAcademy of Marketing
    Pages-
    Number of pages11
    Publication statusPublished - 2009
    EventAcademy of Marketing Conference: Putting Marketing in its Place - Leeds, United Kingdom
    Duration: 6 Jul 20099 Jul 2009

    Conference

    ConferenceAcademy of Marketing Conference: Putting Marketing in its Place
    Period6/07/099/07/09

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