SMEs performance: Leveraging marketing process through e-business

Malliga Marimuthu, Azizah Omar, T Ramayah, Osman Mohamad

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Abstract

The importance of the Internet in supporting business applications and attaining competitive advantage through the electronic business (e-business) process is widely acknowledged. However, many SMEs have been slow in adopting the Internet and even those SMEs that have adopted the technology have not fully utilized it to support their business applications. The reason behind this scenario could be the lack of awareness concerning the necessity and possibility of adopting e-business for specific functions along the value chain. Thus, the aims of this study are to investigate the extent of Internet marketing practices to support business applications among SMEs in Malaysia as well as the outcome of Internet marketing implementations on the business performance of SMEs. The results indicate that the usage of Internet varies across the marketing practices and is likely to influence business performance.

Original languageEnglish
Pages (from-to)49-66
Number of pages18
JournalInternational Journal of Business Research
Volume8
Issue number2
DOIs
Publication statusPublished - Apr 2012
Externally publishedYes

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Marketing
Internet
Industry
Electronic business
Marketing performance
Small and medium-sized enterprises
World Wide Web
Marketing practices
Internet marketing
Business performance
Business support

Cite this

Marimuthu, Malliga ; Omar, Azizah ; Ramayah, T ; Mohamad, Osman. / SMEs performance : Leveraging marketing process through e-business. In: International Journal of Business Research. 2012 ; Vol. 8, No. 2. pp. 49-66.
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SMEs performance : Leveraging marketing process through e-business. / Marimuthu, Malliga; Omar, Azizah; Ramayah, T; Mohamad, Osman.

In: International Journal of Business Research, Vol. 8, No. 2, 04.2012, p. 49-66.

Research output: Contribution to journalArticleResearchpeer-review

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