TY - GEN
T1 - Social marketing ethical dilemmas
T2 - pursuing practical solutions for pressing problems
AU - Eagle, Lynne
AU - Dahl, Stephan
AU - Carter, Stacy
AU - Low, David
PY - 2015
Y1 - 2015
N2 - We discuss calls, and apparent support, for ethical resources to support social marketing practitioners, in the light of research findings from a study of actual ethical dilemmas encountered by social marketing practitioners and resources used to resolve them. We highlight nine key ethical challenges facing social marketers, and highlight the prominence of social marketers' concerns about funders' influence on social marketing activity. The low use of existing general resources indicates the need for social marketing focussed resources, the need to ensure that any resources developed offer practical decision-making support rather than broad general principles, and the need to advocate for an environment in which social marketers can do good-quality work.
AB - We discuss calls, and apparent support, for ethical resources to support social marketing practitioners, in the light of research findings from a study of actual ethical dilemmas encountered by social marketing practitioners and resources used to resolve them. We highlight nine key ethical challenges facing social marketers, and highlight the prominence of social marketers' concerns about funders' influence on social marketing activity. The low use of existing general resources indicates the need for social marketing focussed resources, the need to ensure that any resources developed offer practical decision-making support rather than broad general principles, and the need to advocate for an environment in which social marketers can do good-quality work.
KW - social marketing, ethics, ethical dilemmas, codes of ethics
UR - https://researchonline.jcu.edu.au/42154/
UR - http://2018.wsmconference.co.uk/sydney-2015/programme/
M3 - Conference Paper published in Proceedings
SN - 978-0-9576830-1-3
T3 - Proceedings of the World Social Marketing Conference
SP - 19
EP - 21
BT - World Social Marketing Conference
PB - Fuse Events Ltd
CY - Lichfield, England
ER -