Social media and health information sharing among Australian Indigenous people

Marita Hefler, Victoria Kerrigan, Joanna Henryks, Becky Freeman, David Thomas

    Research output: Contribution to journalArticle

    Abstract

    Despite the enormous potential of social media for health promotion, there is an inadequate evidence base for how they can be used effectively to influence behaviour. In Australia, research suggests social media use is higher among Aboriginal and Torres Strait Islander people than the general Australian population; however, health promoters need a better understanding of who uses technologies, how and why. This qualitative study investigates what types of health content are being shared among Aboriginal and Torres Strait people through social media networks, as well as how people engage with, and are influenced by, health-related information in their offline life. We present six social media user typologies together with an overview of health content that generated significant interaction. Content ranged from typical health-related issues such as mental health, diet, alcohol, smoking and exercise, through to a range of broader social determinants of health. Social media-based health promotion approaches that build on the social capital generated by supportive online environments may be more likely to generate greater traction than confronting and emotion-inducing approaches used in mass media campaigns for some health topics.
    Original languageEnglish
    Pages (from-to)706-715
    Number of pages10
    JournalHealth Promotion International
    Volume34
    Issue number4
    Early online date17 Apr 2018
    DOIs
    Publication statusPublished - Aug 2019

    Fingerprint Dive into the research topics of 'Social media and health information sharing among Australian Indigenous people'. Together they form a unique fingerprint.

    Cite this