Social media: The new tool in business education

Susan Bandias, Anthony Gilding

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

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    The use of social media, such as Facebook, Twitter, blogs, web conferencing and LinkedIn, has become a pervasive and popular form of communication. For many organisations, social media is a business tool of choice. The social capital that can be accrued through the use of social media is reported to have positive benefits across a range of areas, including educational outcomes, business activities and the public reputation of individuals, groups and organisations. In recent years, social media has also gained acceptance in academia as an important teaching and learning tool. Increasingly, the adoption of social media in business education is also driven by the need to mirror its contemporary use in the world of work. 

    Original languageEnglish
    Title of host publicationPublic Interest and Private Rights in Social Media
    EditorsCornelis Reiman
    Place of PublicationCambridge, UK
    PublisherChandos Publishing
    Number of pages14
    ISBN (Print)9781843346937
    Publication statusPublished - Sep 2012


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