The use of social media, such as Facebook, Twitter, blogs, web conferencing and LinkedIn, has become a pervasive and popular form of communication. For many organisations, social media is a business tool of choice. The social capital that can be accrued through the use of social media is reported to have positive benefits across a range of areas, including educational outcomes, business activities and the public reputation of individuals, groups and organisations. In recent years, social media has also gained acceptance in academia as an important teaching and learning tool. Increasingly, the adoption of social media in business education is also driven by the need to mirror its contemporary use in the world of work.
|Title of host publication||Public Interest and Private Rights in Social Media|
|Place of Publication||Cambridge, UK|
|Number of pages||14|
|Publication status||Published - Sep 2012|