Societal Orientation of Universities: Achieving More for Less

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“Societal Orientation” of non-profit organizations during situations of shrinking resource base is assessed in this paper, with reference to the appropriateness of “retrenchment or cost containment strategy.” One aspect of the examination procedure of universities from Australia and New Zealand is assessed for effective resource management.
Original languageEnglish
Pages (from-to)97-103
Number of pages7
JournalJournal of Nonprofit and Public Sector Marketing
Issue number1
Publication statusPublished - 19 Aug 1998


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