Strategic communication: cases in marketing, public relations, advertising and media

Steven Greenland (Editor), Jason Bainbridge (Editor), Christopher Galloway (Editor), Robert Gill (Editor)

Research output: Book/ReportEdited Book

Abstract

Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region.


In the past it has been the norm for these disciplines to remain distinct entities. However, with growing recognition and emergence of the all encompassing theme of communication in the contemporary business arena, modern professionals need to be skilled in all these communication related areas.


Edited by an expert multi-disciplinary group of communications specialists, Strategic Communications will help lecturers provide their students with a solid grounding in the theoretical and practical aspects of contemporary business communication practices.
Original languageEnglish
Place of PublicationFrenchs Forest, NSW
PublisherPearson Australia Group
Number of pages153
ISBN (Print)9781442555495
Publication statusPublished - 2012
Externally publishedYes

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  • Cite this

    Greenland, S., Bainbridge, J., Galloway, C., & Gill, R. (Eds.) (2012). Strategic communication: cases in marketing, public relations, advertising and media. Pearson Australia Group.