A survey of visitors to Semenggoh Wildlife Sanctuary revealed that 60%_ would be willing to pay for the conservation of wild orang-utans, with two grouping being apparent among the visitors, those concerned about wild orang-utan conservation and those more interested in seeing the animals in captivity. Australians without children and members of a conservation organisation were the most likely to be willing to pay (91% probability) while non-Australians with children and not members of a conservation organisation were least willing (23%). These results can be used both in targeting requests for assistance with conservation funding and m education campaigns.
|Title of host publication||RIMBA 3 - Sustaining Livelihood through Prudent Utilization and Management of Natural Resources|
|Editors||Andrew Alek Tuen, Mohd-Azlan Jayasilan, Jongkar Grinang|
|Place of Publication||Malaysia|
|Publisher||Institute of Biodiversity and Environmental Conservation, Universiti Malaysia Sarawak|
|Number of pages||13|
|Publication status||Published - 2014|