Targeting the right person - Who would pay for protecting wild orang-utans in Sarawak?

Kerstin Zander, Sing Tyan Pang, Andrew Alek Tuen, Stephen Garnett

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Abstract

    A survey of visitors to Semenggoh Wildlife Sanctuary revealed that 60%_ would be willing to pay for the conservation of wild orang-utans, with two grouping being apparent among the visitors, those concerned about wild orang-utan conservation and those more interested in seeing the animals in captivity. Australians without children and members of a conservation organisation were the most likely to be willing to pay (91% probability) while non-Australians with children and not members of a conservation organisation were least willing (23%). These results can be used both in targeting requests for assistance with conservation funding and m education campaigns.
    Original languageEnglish
    Title of host publicationRIMBA 3 - Sustaining Livelihood through Prudent Utilization and Management of Natural Resources
    EditorsAndrew Alek Tuen, Mohd-Azlan Jayasilan, Jongkar Grinang
    Place of PublicationMalaysia
    PublisherInstitute of Biodiversity and Environmental Conservation, Universiti Malaysia Sarawak
    Pages172-184
    Number of pages13
    ISBN (Print)9789839151091
    Publication statusPublished - 2014

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