The arrival of the Digital Native in higher education was predestined to produce a hyper connected digital fluent student cohort. The Digital Native would navigate the digital learning environment with great ease and use technologies to create and reformulate knowledge. This study aims to identify the impact of the digital divide within business education and ascertain if a student's prior experience and socio-economic/socio-cultural positions influence digital fluency. Many researchers now acknowledge a digital divide is contributing to societal inequity. What influence is this divide having on business education and are graduates equipped with 21st century skills? Preliminary results indicate access to a school issued laptop in secondary schooling has not increased digital fluency. Business students in higher education may be a wired and hyper connected cohort but social medial engagement does not equate to digital fluency. The Digital Native has not arrived.
|Title of host publication||2017 Australian and New Zealand Marketing Academy Conference (ANZMAC)|
|Subtitle of host publication||marketing for impact|
|Editors||Linda Robinson, Linda Brennan, Mike Reid|
|Place of Publication||Melbourne, VIC, Australia|
|Publisher||RMIT University Press|
|Number of pages||4|
|Publication status||Published - Dec 2017|
|Event||2017 Australian and New Zealand Marketing Academy Conference: marketing for impact - Melbourne, VIC, Australia|
Duration: 4 Dec 2017 → 6 Dec 2017
|Name||Proceedings of the Australian and New Zealand Marketing Academy Conference|
|Conference||2017 Australian and New Zealand Marketing Academy Conference|
|Period||4/12/17 → 6/12/17|
Russo, K., Low, D. R., & Eagle, L. (2017). The death of the Digital Native. In L. Robinson, L. Brennan, & M. Reid (Eds.), 2017 Australian and New Zealand Marketing Academy Conference (ANZMAC): marketing for impact (pp. 553-556). (Proceedings of the Australian and New Zealand Marketing Academy Conference). RMIT University Press.