The death of the Digital Native

Kerry Russo, David R. Low, Lynne Eagle

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedings

Abstract

The arrival of the Digital Native in higher education was predestined to produce a hyper connected digital fluent student cohort. The Digital Native would navigate the digital learning environment with great ease and use technologies to create and reformulate knowledge. This study aims to identify the impact of the digital divide within business education and ascertain if a student's prior experience and socio-economic/socio-cultural positions influence digital fluency. Many researchers now acknowledge a digital divide is contributing to societal inequity. What influence is this divide having on business education and are graduates equipped with 21st century skills? Preliminary results indicate access to a school issued laptop in secondary schooling has not increased digital fluency. Business students in higher education may be a wired and hyper connected cohort but social medial engagement does not equate to digital fluency. The Digital Native has not arrived.
Original languageEnglish
Title of host publication2017 Australian and New Zealand Marketing Academy Conference (ANZMAC)
Subtitle of host publicationmarketing for impact
EditorsLinda Robinson, Linda Brennan, Mike Reid
Place of PublicationMelbourne, VIC, Australia
PublisherRMIT University Press
Pages553-556
Number of pages4
Publication statusPublished - Dec 2017
Externally publishedYes
Event2017 Australian and New Zealand Marketing Academy Conference: marketing for impact - Melbourne, VIC, Australia
Duration: 4 Dec 20176 Dec 2017

Publication series

NameProceedings of the Australian and New Zealand Marketing Academy Conference
PublisherRMIT

Conference

Conference2017 Australian and New Zealand Marketing Academy Conference
CountryAustralia
CityMelbourne, VIC
Period4/12/176/12/17

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  • Cite this

    Russo, K., Low, D. R., & Eagle, L. (2017). The death of the Digital Native. In L. Robinson, L. Brennan, & M. Reid (Eds.), 2017 Australian and New Zealand Marketing Academy Conference (ANZMAC): marketing for impact (pp. 553-556). (Proceedings of the Australian and New Zealand Marketing Academy Conference). RMIT University Press.