The economic organization of tourism

This paper argues that it is inappropriate to portray tourism organisation as involving the coordination of firms producing conventional well-defined commodities with marginally differentiated technologies as in a conventional industry. A number of alternative theories of corporate and industrial organization are contrasted with respect to their applicability to the imperfectly specified tourism commodity. A perspective on firms and industry which emphasizes the coordination of changing technological and marketing competencies through network relationships is believed to be particularly suitable to represent the tourism learning system and to provide an alternative outlook on tourism, coordindation and organizational structures.