Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 532-541 |
| Number of pages | 9 |
| Journal | Procedia-Social and Behavioral Sciences |
| Volume | 130 |
| DOIs | |
| Publication status | Published - 2014 |
| Externally published | Yes |
| Event | International Conference on Marketing and Retailing (INCOMaR 2013 4th) - Shah Alam, Selangor, Malaysia, Shah Alam, Selangor, Malaysia Duration: 3 Dec 2013 → 4 Dec 2013 Conference number: 2013 (4th) http://www.conferencealerts.com/show-event?id=124018 |
Fingerprint
Cite this
}
The Effect of Perceived Value on the Loyalty of Generation Y Mobile Internet Subscribers : A Proposed Conceptual Framework. / Chuah, Hui Wen; Marimuthu, Malliga; Ramayah, T.
In: Procedia-Social and Behavioral Sciences, Vol. 130, 2014, p. 532-541.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - The Effect of Perceived Value on the Loyalty of Generation Y Mobile Internet Subscribers
T2 - A Proposed Conceptual Framework
AU - Chuah, Hui Wen
AU - Marimuthu, Malliga
AU - Ramayah, T
PY - 2014
Y1 - 2014
N2 - The increasing interest in consumer behaviour towards mobile Internet of both marketing academicians and practitioners is justified by the vast revenue opportunities presented by this fast-growing segment. Despite the fact that mobile Internet users play the dual role of technology users and service subscribers, many of the extant studies have focused on investigating the value of the mobile Internet from the perspective of technology users, and few attempts have been made from the perspective of service subscribers. Therefore, this study proposes a customer-oriented value model and examines the relative effects of the perceived value dimensions on various aspects of customer loyalty within the mobile Internet service context.
AB - The increasing interest in consumer behaviour towards mobile Internet of both marketing academicians and practitioners is justified by the vast revenue opportunities presented by this fast-growing segment. Despite the fact that mobile Internet users play the dual role of technology users and service subscribers, many of the extant studies have focused on investigating the value of the mobile Internet from the perspective of technology users, and few attempts have been made from the perspective of service subscribers. Therefore, this study proposes a customer-oriented value model and examines the relative effects of the perceived value dimensions on various aspects of customer loyalty within the mobile Internet service context.
U2 - 10.1016/j.sbspro.2014.04.062
DO - 10.1016/j.sbspro.2014.04.062
M3 - Article
VL - 130
SP - 532
EP - 541
JO - Procedia-Social and Behavioral Sciences
JF - Procedia-Social and Behavioral Sciences
SN - 1877-0428
ER -