The importance of stability in the midst of change: The benefits of consistent values to strategic implementation

Many hurdles, such as inadequate resources, impede the execution of strategies in organizations. These problems could partly be ascribed to the tendency of individuals to feel, in the midst of change, their identity could shift dramatically. Their activities now, therefore, may not seem meaningful to their future. In this state, people become more concerned about their immediate needs, withholding the effort needed to affect future change. Leaders who promote stable, consistent values over time might redress this concern. To assess this possibility, 208 senior managers completed a questionnaire that assesses consistency of values over time, a sense of meaning at work, hurdles that impede the execution of strategy, and firm performance. Consistent with the hypotheses, consistent values over time were positively associated with firm performance, and these relationships were mediated by meaning at work and hurdles that impede strategy. A qualitative study showed that managers utilize many approaches to foster this consistency of values. Specifically, they communicate their strategic plan regularly, redress misalignments between values and practice, encourage the participation of all departments equally, and seek the active support of senior management-all intended to show how perturbations in the organization align to an overarching, enduring vision.