Abstract
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 9th International Academic Conference, Istanbul |
| Editors | Jiri Rotschedl, Klara Cermakova |
| Place of Publication | Prague, Czech Republic |
| Publisher | International Institute of Social and Economic Sciences |
| Pages | 126-138 |
| Number of pages | 12 |
| ISBN (Print) | 978-80-87927-00-7 |
| Publication status | Published - 2014 |
| Externally published | Yes |
| Event | 9th International Academic Conference, Istanbul - Istanbul, Turkey Duration: 13 Apr 2014 → 16 Apr 2014 http://www.iises.net/past-conferences/academic/9th-international-academic-conference-istanbul |
Conference
| Conference | 9th International Academic Conference, Istanbul |
|---|---|
| Period | 13/04/14 → 16/04/14 |
| Internet address |
Fingerprint
Cite this
}
The Important of Information Valence on Self-Service Banking Technology Adoption : A Conceptual Framework. / Benrit, Parichard; Marimuthu, Malliga.
Proceedings of the 9th International Academic Conference, Istanbul. ed. / Jiri Rotschedl; Klara Cermakova. Prague, Czech Republic : International Institute of Social and Economic Sciences, 2014. p. 126-138.Research output: Chapter in Book/Report/Conference proceeding › Conference Paper published in Proceedings › Research › peer-review
TY - GEN
T1 - The Important of Information Valence on Self-Service Banking Technology Adoption
T2 - A Conceptual Framework
AU - Benrit, Parichard
AU - Marimuthu, Malliga
PY - 2014
Y1 - 2014
N2 - Although Self Service Banking Technologies (SSBTs), is known as core services provided by the banks, however in some developing countries, it is still at the early stage of adoption. For the banks in these developing countries, encouraging their customer to use the SSBTs is a great challenge. Thus, there is a critical need to understand the factors that influence customers decision towards SSBTs. The information about the service is the first stage of the adoption process that will lead awareness, interest, evaluation, trial and adoption of innovation (Roger 1962). This study aims to explore the factors that would influence SSBTs adoption at early stage with emphasis on the role of information valence. Both positive information and negative information are concerned in this study. A new conceptual model of information valence including positive framing and negative framing as predictor of SSBTs adoption is proposed. The findings of the study base on information valence model will contribute to understanding of the role of information factors on SSBTs adoption and extend the body of information valence literature. Also, understanding the information valence factor would be useful for bank managers in formulating strategies and more effectively reach the consumer to encourage increased in adoption rate of SSBTs. Limitation and suggestions for future research also are highlighted.
AB - Although Self Service Banking Technologies (SSBTs), is known as core services provided by the banks, however in some developing countries, it is still at the early stage of adoption. For the banks in these developing countries, encouraging their customer to use the SSBTs is a great challenge. Thus, there is a critical need to understand the factors that influence customers decision towards SSBTs. The information about the service is the first stage of the adoption process that will lead awareness, interest, evaluation, trial and adoption of innovation (Roger 1962). This study aims to explore the factors that would influence SSBTs adoption at early stage with emphasis on the role of information valence. Both positive information and negative information are concerned in this study. A new conceptual model of information valence including positive framing and negative framing as predictor of SSBTs adoption is proposed. The findings of the study base on information valence model will contribute to understanding of the role of information factors on SSBTs adoption and extend the body of information valence literature. Also, understanding the information valence factor would be useful for bank managers in formulating strategies and more effectively reach the consumer to encourage increased in adoption rate of SSBTs. Limitation and suggestions for future research also are highlighted.
UR - http://iises.net/proceedings/9th-international-academic-conference-istanbul/table-of-content
M3 - Conference Paper published in Proceedings
SN - 978-80-87927-00-7
SP - 126
EP - 138
BT - Proceedings of the 9th International Academic Conference, Istanbul
A2 - Rotschedl, Jiri
A2 - Cermakova, Klara
PB - International Institute of Social and Economic Sciences
CY - Prague, Czech Republic
ER -