The influence of values on pro-environmental behaviour: Towards a conceptual framework

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedingspeer-review


Values serve as guiding principles of pro-environmental behaviour. The main purposeof this paper is to develop a conceptual framework for investigating the relationshipbetween values and pro-environmental behaviour. Drawing on a critical review ofrelevant literature, it is proposed that values typically indirectly influence environmentally responsible behaviour through the behaviour-specific determinants of personal norms, beliefs/attitudes, subjective norms, and self-identity. This conceptual framework contributes to the evolving literature and serves to direct future theoretical and empirical research which intend to investigate and promote pro-environmental behaviour in different contexts. 
Original languageEnglish
Title of host publicationInnovation and Growth Strategies in Marketing
EditorsAshish Sinha, Jack Cadeaux, Tania Bucic
Place of PublicationSydney, Australia
Number of pages7
Publication statusPublished - Dec 2015
Externally publishedYes

Publication series

NameAustralia and New Zealand Marketing Academy (ANZMAC) Conference Proceedings
ISSN (Electronic)1441-3582


Dive into the research topics of 'The influence of values on pro-environmental behaviour: Towards a conceptual framework'. Together they form a unique fingerprint.

Cite this