Values serve as guiding principles of pro-environmental behaviour. The main purposeof this paper is to develop a conceptual framework for investigating the relationshipbetween values and pro-environmental behaviour. Drawing on a critical review ofrelevant literature, it is proposed that values typically indirectly influence environmentally responsible behaviour through the behaviour-specific determinants of personal norms, beliefs/attitudes, subjective norms, and self-identity. This conceptual framework contributes to the evolving literature and serves to direct future theoretical and empirical research which intend to investigate and promote pro-environmental behaviour in different contexts.
|Title of host publication||Innovation and Growth Strategies in Marketing|
|Editors||Ashish Sinha, Jack Cadeaux, Tania Bucic|
|Place of Publication||Sydney, Australia|
|Number of pages||7|
|Publication status||Published - Dec 2015|
|Name||Australia and New Zealand Marketing Academy (ANZMAC) Conference Proceedings|