Abstract
Values serve as guiding principles of pro-environmental behaviour. The main purposeof this paper is to develop a conceptual framework for investigating the relationshipbetween values and pro-environmental behaviour. Drawing on a critical review ofrelevant literature, it is proposed that values typically indirectly influence environmentally responsible behaviour through the behaviour-specific determinants of personal norms, beliefs/attitudes, subjective norms, and self-identity. This conceptual framework contributes to the evolving literature and serves to direct future theoretical and empirical research which intend to investigate and promote pro-environmental behaviour in different contexts.
| Original language | English |
|---|---|
| Title of host publication | Innovation and Growth Strategies in Marketing |
| Editors | Ashish Sinha, Jack Cadeaux, Tania Bucic |
| Place of Publication | Sydney, Australia |
| Publisher | ANZMAC |
| Pages | 1043-1049 |
| Number of pages | 7 |
| Publication status | Published - Dec 2015 |
| Externally published | Yes |
Publication series
| Name | Australia and New Zealand Marketing Academy (ANZMAC) Conference Proceedings |
|---|---|
| Publisher | ANZMAC |
| ISSN (Electronic) | 1441-3582 |
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Cite this
Nguyen, T. N., Lobo, A., & Greenland, S. (2015). The influence of values on pro-environmental behaviour: Towards a conceptual framework. In A. Sinha, J. Cadeaux, & T. Bucic (Eds.), Innovation and Growth Strategies in Marketing (pp. 1043-1049). (Australia and New Zealand Marketing Academy (ANZMAC) Conference Proceedings). ANZMAC.