The influence of values on pro-environmental behaviour: Towards a conceptual framework

The Ninh Nguyen, Antonio Lobo, Steven Greenland

Research output: Chapter in Book/Report/Conference proceedingConference Paper published in Proceedings

Abstract

Values serve as guiding principles of pro-environmental behaviour. The main purposeof this paper is to develop a conceptual framework for investigating the relationshipbetween values and pro-environmental behaviour. Drawing on a critical review ofrelevant literature, it is proposed that values typically indirectly influence environmentally responsible behaviour through the behaviour-specific determinants of personal norms, beliefs/attitudes, subjective norms, and self-identity. This conceptual framework contributes to the evolving literature and serves to direct future theoretical and empirical research which intend to investigate and promote pro-environmental behaviour in different contexts. 
Original languageEnglish
Title of host publicationInnovation and Growth Strategies in Marketing
EditorsAshish Sinha, Jack Cadeaux, Tania Bucic
Place of PublicationSydney, Australia
PublisherANZMAC
Pages1043-1049
Number of pages7
Publication statusPublished - Dec 2015
Externally publishedYes

Publication series

NameAustralia and New Zealand Marketing Academy (ANZMAC) Conference Proceedings
PublisherANZMAC
ISSN (Electronic)1441-3582

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  • Cite this

    Nguyen, T. N., Lobo, A., & Greenland, S. (2015). The influence of values on pro-environmental behaviour: Towards a conceptual framework. In A. Sinha, J. Cadeaux, & T. Bucic (Eds.), Innovation and Growth Strategies in Marketing (pp. 1043-1049). (Australia and New Zealand Marketing Academy (ANZMAC) Conference Proceedings). ANZMAC.